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Purpose in Every Product – How Fairware Redefines Responsible Merch
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Purpose in Every Product – How Fairware Redefines Responsible Merch
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In this episode of BRANDED WOR(L)DS – A Transatlantic Dialogue, Steven Baumgaertner and Jeff Solomon speak with Denise Taschereau, CEO of Fairware, about how purpose-driven merchandise moves from intention to implementation. The conversation explores ethical sourcing, transparent supply chains, measurable impact, and the cultural commitment required to align brand strategy with social and environmental responsibility — across markets and continents.
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