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Purposeful Combination

Purposeful Combination

Written by: Pelle Högnelid & Michael Sparring
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Welcome to a conversation about strategy, knowledge combination, business ideas and industry recipes. If you want to continue the discussion about these topics directly or have ideas about collaborating, you can reach out at pelle.hognelid@gmail.com or https://www.linkedin.com/in/pellehognelid/

A free PDF of the book by Pelle Högnelid (PhD) is available at https://bit.ly/freepdfpurposefulcombination

This research offers new insights into the process by which individuals in a firm combine their knowledge to create new products and services. Typically, previous research have attempted to explain the management of knowledge integration through the perspective of how various problem characteristics make a problem more or less difficult to solve. In contrast, this study explores the strategic dimension of knowledge integration as a process of a purposeful combination of knowledge.

The study was undertaken with a case study research design, in which the single case (“Omega”) was a joint venture between two participants in the automotive industry. The purpose of Omega was to develop and commercialize active safety technology for advanced driver assistance systems (‘ADAS‘) and autonomous driving (‘AD‘), colloquially referred to as ‘self-driving cars.’ Through the analysis of the empirical material, a new mode of explanation emerged in which a firm’s objectives and the circumstances for achieving these objectives are at the core of the management of knowledge integration.

Pelle Högnelid 2024 Economics Management Management & Leadership Science Social Sciences
Episodes
  • Purposeful Combination

    Purposeful Combination
    Jan 15 2024

    In this episode, Michael Sparring interviews Pelle Högnelid (PhD) about his research, which resulted in the book Purposeful Combination: Management of Knowledge Integration in the Development of Self-Driving Cars.

    If you want to continue the discussion about these topics directly or have ideas about collaborating, you can reach out at pelle.hognelid@gmail.com or https://www.linkedin.com/in/pellehognelid/

    A free PDF of the book is available at https://bit.ly/freepdfpurposefulcombination

    Timestamps

    (00:00:00) - Teaser

    (00::00:44) - Introduction

    (00:02:38) - Why is knowledge combination important?

    (00:05:51) - The Omega-case: a joint venture to develop and commercialize technology for self-driving cars

    (00:08:49) - Technological problems

    (00:11:03) - Organizational problems

    (00:19:37) - Commercial problems

    (00:24:47) - What happened after the case study?

    (00:27:40) - How is your research different? Introducing the Objective-driven mode of explanation

    (00:31:10) - Introducing the "business idea" and the "industry recipe"

    (00:33:42) - Examples of business idea knowledge and industry recipe knowledge in the Omega-case

    (00:36:29) - A type of knowledge which emerges at the intersection of three kinds of problems

    (00:39:07) - A novel perspective on Effective Management

    (00:42:27) - Six rules-of-thumb: #1 Management of knowledge combination depends on the objectives of a firm

    (00:43:30) - Six rules-of-thumb: #2 Difficult problem-solving demands a deeper understanding of the business idea and the industry recipe

    (00:45:35) - Six rules-of-thumb: #3 Apply the framework of problem characteristics

    (00:46:44) - Six rules-of-thumb: #4 Decisions as a de facto enactment of business idea and industry recipe knowledge

    (00:48:14) - Six rules-of-thumb: #5 Business idea evolution

    (00:49:32) - Six rules-of-thumb: #6 Industry recipe evolution

    (00:50:48) - What is the goal with your research? Which researchers have shaped your research?

    (00:54:46) - How do I get in touch?
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    56 mins
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