📈 Your 2026 Marketing Plan

Get ready to stop guessing and start dominating in 2026 with this high-impact, results-driven training designed specifically for contractors who want a clear roadmap to marketing success.

In Your 2026 Marketing Plan, host Bill Crawford — founder of Rainmaker For Contractors — will walk you through a complete strategy session that equips you with a customized action plan to reach your 2026 revenue goals without wasting money on ineffective marketing.

This isn’t theory or guesswork — this is a math-based, strategic blueprint that translates big revenue targets into the exact marketing activities, budgets, and systems you need to hit them.

🔍 What You’ll Learn

• The Math of Success — Convert your annual revenue goals into daily lead and conversion targets so you know exactly what success looks like.
• The 2026 Shift — Understand the evolving landscape of contractor marketing and why message conversion matters more than ever.
• Smart Budget Allocation — Learn how to assign the right percentage of your revenue toward growth vs. maintenance marketing investments.
• Omnipresence with AI & Automation — Discover how to be everywhere your ideal customers are without blowing your budget.
• The Rainmaker Plan — Build your own step-by-step marketing budget and execution strategy that aligns with your business goals for 2026.

🎯 Who This Is For

This training is perfect for contractors who:

• Want a clear, written marketing plan for 2026
• Are tired of spending on ads without predictable results
• Want to use data, automation, and proven frameworks to grow
• Need an actionable strategy to scale leads, calls, and booked jobs

Whether you’re running Google Ads, SEO, local ads, or automation systems, this training will help you tie your tactics to measurable revenue outcomes — not just clicks.

💡 Why Attend

Too many contractors treat marketing like a budget line item — hoping it works instead of planning for success. With this session, you’ll walk away with a written, custom blueprint that transforms your marketing spend into predictable growth.

Adam Swain, owner of Swain Co. in Indianapolis, joins the show to talk crawl spaces, basements, and building a values-driven contracting company. Adam grew up in the trade, launched the business with his father, and shares the pivotal moment in 2017 when his dad passed away—and how the team rallied to grow stronger than ever. We get into training that actually sticks (including hands-on booths at their shop), why they use zero-commission sales, hiring from within, giving back to the community, and the unusual reality of competing with family members—“the crawlspace mafia,” as Bill jokes. Adam also offers hard-won advice for smaller contractors ready to scale without sacrificing integrity.

Key takeaways

• Growing through adversity: the inflection point after losing a founder
• Training that matters: on-site booths, leadership development for foremen
• Zero-commission sales and why it builds trust (and better jobs)
• Hiring from within and creating real career paths
• Community impact as a growth lever (local sports, charities)
• Competing with family—staying cordial while staying sharp
• Practical advice to level up: humility, listening, and taking the first leap

Unlock Growth with Facebook Ads Strategies for Basement Waterproofers

Are you tired of wasting money on boosted posts that don’t bring in real jobs? 🚫 This exclusive training will show basement waterproofing contractors how to turn Facebook into a predictable, high-quality lead source—without the guesswork.

What you’ll learn in this session:
✅ The proven 3-Pillar Framework for profitable Facebook campaigns
✅ How to use Lookalike Audiences to find more of your best customers
✅ The “Show, Don’t Tell” creative strategy that builds instant trust
✅ How to craft an irresistible “no-brainer” offer homeowners can’t refuse
✅ The secret to hyper-local targeting so only the right people see your ads