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Raising Private Money with Jay Conner

Raising Private Money with Jay Conner

Written by: Jay Conner
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Are you a real estate investor who’s tired of missing out on deals because you don’t have the money to fund them? Maybe you’re just starting in real estate, overwhelmed by all the conflicting advice, and wondering how to break through.

Or you’ve done a few deals, but your business feels more like a hobby than a reliable source of income. If you’re struggling to take your real estate business to the next level, this show is for you.


Welcome to The Private Money Show with Jay Conner, where we cut through the noise to give you the truth about real estate investing—and the tools you need to succeed. Most investors lose out on 87% of real estate deals simply because they don’t have access to the money to fund them. But what if you could change that? What if you could fund every deal you wanted, eliminate your competition, and grow your business faster than you ever thought possible?


Each week, Jay Conner—the Private Money Authority—shares exactly how to raise private money to fund your deals, close more opportunities, and build a thriving, consistent real estate business. Jay has been in the trenches of real estate investing full-time since 2003, and he’s still doing it every day. He knows what works, what doesn’t, and how to help you stop chasing bad advice from so-called “gurus” who haven’t done a deal in years.


In every episode, you’ll learn:


  • How to find and raise private money to fund your real estate deals on YOUR terms (no banks, no hard money lenders).
  • Strategies for creating consistent deal flow and turning your investing business into a reliable source of income.
  • How to structure deals with private lenders and create win-win relationships that benefit everyone involved.
  • Real-world, step-by-step advice from investors who’ve been where you are and completely changed their game using private money.


This isn’t theory or fluff. It’s the real deal. Jay and his guests break down real-world deals, showing you the numbers, the challenges, and the solutions, so you can see how to apply these lessons to your own business. Whether you’re brand new to real estate, struggling to find consistency, or a seasoned investor looking to scale, this show is your blueprint for success.


Why Listen to This Show?
Because it’s not just about making money—it’s about building something bigger than yourself. Jay believes real estate is a tool not only to create wealth but also to make an impact. This show is for real estate investors who want to leave a legacy, help others, and give back to their communities. It’s for people who know that success isn’t just about the bottom line—it’s about what you do with it.

If you’re ready to stop spinning your wheels, stop missing out on deals, and start building a business that gives you freedom and fulfillment, you’ve found your tribe. Imagine what your life could look like with unlimited access to private money. Imagine the deals you could close, the income you could create, and the impact you could make—not just for yourself, but for others.


This is your moment. This is the Private Money Show.


Tune in now, and let’s get started.

© 2026 Raising Private Money with Jay Conner Economics Personal Finance Politics & Government
Episodes
  • The Power of Private Money: Why Real Estate Deals Don’t Need Bank Approval

    The Power of Private Money: Why Real Estate Deals Don’t Need Bank Approval
    Jun 4 2026
    ***Guest AppearanceCredits to:https://www.youtube.com/@MatthewMaSF “Most Deals Die Before the Bank Says No”https://www.youtube.com/watch?v=DqHIUbQyETQ In today’s shifting real estate landscape, the difference between closing a deal and watching it slip away often comes down to one crucial factor: access to funding. While traditional bank loans have long been the norm, they can be restrictive, slow, and fraught with unexpected roadblocks—something Jay Conner knows all too well.The Wake-Up Call: When Banks Say NoBack in January 2009, after years of relying on banks for investment funding, Jay Conner faced a challenge familiar to many investors. Despite maintaining a solid relationship with his local bank, Jay Conner received an unexpected call: his line of credit was shut down overnight due to a global financial crisis. Without warning, two pending deals were suddenly at risk. That moment proved to be a turning point: "Who do I know that can help fix my problem?" Jay Conner asked himself, shifting his attention from conventional lenders to alternative methods.Discovering Private MoneyThrough a referral, Jay Conner learned about "private money"—funds provided by individuals rather than institutions. Private lenders are often regular people: retired teachers, police officers, family friends, or even minor heirs. This approach opened a door to consistent funding without the headaches and uncertainty of bank financing.Private money is fundamentally different from hard money or bank loans:Hard Money: Typically comes from institutional funds or brokers, carries high fees and interest, plus origination points.Private Money: A direct relationship between borrower and lender; no brokers, fewer fees, more flexibility, and friendlier terms.As Jay Conner explains, Private lenders are ordinary people. Unlike banks, these lenders are not swayed by credit score or the investor’s experience but by the security and fairness of the loan’s structure.The Private Money AdvantageThere are three main categories for finding private lenders:Warm Connections: Existing relationships—family, friends, colleagues, or community contacts.Expanded Network: New connections made via business networking organizations.Experienced Lenders: Individuals already making private loans, often met through self-directed IRA company events.With private money, terms are straightforward and uniform: Jay Conner pays 8% annual interest, with loan notes of 2 to 5 years depending on the funds' source. Unlike typical banks, there are no origination or prepayment penalties, and the process allows for creative structuring—such as splitting loans among multiple private lenders, each with clear positions of risk and return. Every private lender receives collateral in the form of a mortgage or deed of trust, including insurance policies, and is protected by conservative loan-to-value guidelines.Why Agents Need to Know About Private MoneyMany deals collapse after banks back out late in the game. Jay Conner urges agents and investors to line up private money in advance rather than as a last-minute fix. Agents who want to stand out must understand these alternative funding tools and incorporate them into their practice. It’s not just about saving the deal—it’s about providing value and education to their clients.Jay Conner recommends that agents equip themselves and their clients by sharing his book, "Where to Get the Money Now," which covers strategies and even includes scripts for talking to potential private lenders.Protection Against ScamsBeware of online scams promising too-good-to-be-true rates or requesting upfront fees. Legitimate private lending is always secured, with funds transferred directly to the closing attorney or escrow agent and with public documentation.Moving ForwardThe best real estate professionals are those who adapt, learn, and offer creative solutions. Whether you’re an agent supporting your clients or an investor looking for your next opportunity, private money could be the key that unlocks your financial freedom—even and especially when the bank says no.Explore more about private money, grab Jay’s book, or connect at his next Private Money Conference. Empower your next deal and never let funding hold you back from success.10 Discussion Questions from this EpisodeWhat are the key differences between private money, hard money, and traditional bank loans, as explained by Jay Conner?How did Jay Conner’s experience during the 2009 financial crisis reshape his approach to real estate funding?According to Jay Conner, what are the three main sources for finding private lenders, and how can new investors access them?Why does Jay Conner recommend not negotiating the terms with each private lender individually, and how does he standardize offers?What strategies does Jay Conner suggest for real estate agents to educate their clients about funding alternatives ...
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    49 mins
  • The Power of Education and Service in Private Money Investing

    The Power of Education and Service in Private Money Investing
    Jun 1 2026
    Attracting private money is critical for real estate investors, yet the process can seem intimidating, especially for those just getting started. In a recent episode of "Raising Private Money," Jay Conner, together with several mastermind members, shared powerful insights and practical strategies that demystify the process and highlight the true keys to success.Focus on Service, Not ConvincingA common stumbling block for new investors is the idea that you need to convince private lenders to invest. Crystal immediately reframed this notion, emphasizing that the goal isn’t to chase or persuade anyone. Instead, she explained that building relationships through education and serving is the heart of attracting private money. When you stop chasing and start focusing on teaching others about the opportunity and protecting their interests, you naturally become someone lenders trust—and want—to work with.You Don’t Need Years of ExperienceLack of experience is one of the main worries for new investors. Chaffee addressed this by explaining that even those who haven’t closed a single deal can successfully attract lenders. The secret lies in using a proven system—like Jay Conner’s—that offers structure, safety, and clarity for both parties. By plugging into experienced mentorship, utilizing transparent systems, and leaning on the credibility of mentors and team members, even a brand-new investor can present themselves with confidence. This collaborative approach allows lenders to feel secure, knowing there is a knowledgeable team supporting each deal.Private Lenders vs. Bank FinancingThe panel also touched on the difference between relying on banks and developing relationships with private lenders. Scott pointed out that banks can pull their approvals unexpectedly, derailing deals and business growth. Private lenders, on the other hand, offer flexibility and speed, especially crucial in a competitive or tightening market. The panel stressed that nurturing a small group of reliable lenders is the true "secret sauce," offering investors security and a powerful edge.Real-World Prospecting TacticsOne of the mastermind members, Jeff, shared real-world tactics he’s used to find and attract private lenders. He started by reaching out to known private lenders via email and letter, proactively introducing himself to people at church, joining local investment and Christian organizations, and speaking at community events. His approach centered on teaching people how private lending works and demonstrating how it could benefit them, rather than just pitching for money.Chaffee expanded on this, emphasizing the importance of being visible and broadening your network. He recommended joining networking groups like Rotary Club, Business Network International, or local business organizations to meet and serve more people. Getting involved and being genuinely helpful establishes credibility and attracts referrals naturally.Build Relationships with Community InfluencersThe panel recommended going a step beyond general networking and building connections with key influencers in your community. Scheduling coffee or lunch with attorneys, CPAs, or local government officials—not to sell, but to learn about their work and share yours—positions you as a connector and resource. As you develop these relationships, your reputation grows, and people begin to talk about you and recommend you to others. That’s when you shift from seeking lenders to attracting them.Make Consistent and Persistent Action Your HabitJay Conner rounded out the discussion by emphasizing the core takeaway: consistency and persistence. It’s not enough to take sporadic action—you need to show up, network, educate, and provide value on an ongoing basis. Make a clear, intentional plan for what activities you’ll do every week to grow your list of private lenders and follow through, no matter the immediate result. Success in this business comes from persistent effort and building a reputation as a knowledgeable, helpful leader.In SummaryRaising private money isn’t about slick sales tactics or years of experience. It’s about consistent relationship-building, education, and serving others. Focus on becoming an expert resource, connect with your community, and take small, persistent actions every week. Over time, your efforts compound, and the right private lenders will seek you out—helping you skyrocket your real estate investing success.10 Discussion Questions from this EpisodeWhat are some actionable steps you can take consistently and persistently to attract private money, as emphasized by Jay Conner?According to Crystal and Chaffee, what are the key differences between syndication and using separate notes for each private lender on a deal?How do you determine the ideal number of private lenders to involve in a single project, and what are the potential drawbacks of including too many, based on the conversation between Crystal and Chaffee?...
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    19 mins
  • Overcoming Limiting Beliefs: Dan Can’s Journey to Raising Millions in Private Money

    Overcoming Limiting Beliefs: Dan Can’s Journey to Raising Millions in Private Money
    May 28 2026
    For real estate investors, one of the most significant hurdles is learning how to raise and leverage private money effectively. In the recent episode of "Raising Private Money," Jay Conner sits down with Dan Cantillana, who has implemented Jay’s system to the tune of $13 million raised in private capital. This conversation isn’t just theoretical – it’s practical, proven, and full of actionable steps for anyone hungry to build generational wealth.From Hard Money to Private Capital: Dan’s TransformationDan Cantillana’s real estate journey began much like many others: undertaking a few flips a year, funded primarily through hard money lenders. Despite finding some success, the fees, higher rates, and broker points of traditional hard money lending quickly ate into his profits. Dan knew there had to be a better way. The turning point came after he stumbled across Jay Conner’s podcast—and, subsequently, Jay’s book “Where To Get The Money Now.” With the book in hand, Dan committed himself not just to reading, but to implementation.Mindset and Decisiveness: The Real Secret SauceIf you’re searching for a hidden script or shortcut, Dan’s story might surprise you. He attributes his leap from hesitant investor to powerhouse fund-raiser to a simple but critical first step: deciding with conviction that he was going to succeed. For Dan, it was about fixing his mindset, committing to overcoming any number of rejections, and refusing to let a lack of prior knowledge or confidence stop him. He realized that persistent action—not innate talent—is what separates those who raise millions from those who never start.The Power of Storytelling and Relationship BuildingDan emphasizes that most of his 22 investors came from his existing network—people he already knew or those he connected with through sharing his experiences. Rather than trying to sell or convince, Dan focused on telling authentic stories about the deals he was working on and the value those deals could offer to others. Whether it was a family member, a fellow small business owner, or an acquaintance at the country club, Dan told them what he was doing, what opportunities he saw, and how they could be involved. Regular communication, often via text and social media, kept his investors engaged and eager for more information.He also believes in serving his investors first, being open about his own challenges and history, and framing every conversation as an opportunity to help. Rather than pitching investments, Dan seeks to find out if someone has what he calls “lazy money” – funds sitting idly that could be put to productive use through real estate deals.Actionable Steps for Aspiring Private Money RaisersDan’s approach is refreshingly straightforward and repeatable:Start with a decision to commit.Tell your story authentically—don’t be afraid to share successes and failures.Focus on building relationships. Your first investors will likely be people you already know.Tailor your message to each individual and always include details about the deal’s safety, such as the purchase price compared to market value.Follow up consistently, even if your first attempts don’t garner immediate investment.Pay attention to professionalism; have a second set of eyes review your documents, communications, and numbers before sharing them with potential investors.He also offers tangible tips like holding investor luncheons or sending personalized gifts (a practice he calls “giftology”) to build rapport and stay top-of-mind.Encouragement for New InvestorsDan’s story is one of perseverance, faith, and the transformative power of believing you can create a different future for yourself and those around you. Growing up with humble beginnings, he defied the odds to create not only a successful business but also a platform to help others. His journey illustrates that anyone, regardless of background, can learn to raise private money and build generational wealth if they start with the right mindset, take daily action, and focus on authentic relationship-building.Real estate isn’t just about buying and selling houses; it’s about solving problems and helping others achieve financial freedom. Take inspiration from Dan Cantillana—read, learn, and then execute. Your journey towards raising millions in private capital can start today.10 Discussion Questions from this EpisodeDan Can emphasizes the importance of "just deciding" to take action when raising private money. What strategies can help turn a decision into consistent action in your own business? Mindset plays a major role in Dan Can's journey. How has your mindset either propelled or limited your progress in real estate investing?Dan Can shares that openly talking about what he’s doing led to new investment partners. How can you become more effective at sharing your own stories to attract interest? How did Dan Can's background and upbringing shape his approach to ...
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    43 mins
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