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In this year-end reflection episode, Brian and Mark walk through the key lessons and standout moments from Season 5. From goal-setting fundamentals to the AI revolution, sphere of influence strategies to the power of empathy, they distill a year's worth of wisdom into actionable insights for agents heading into 2026. Whether you're a new agent building your foundation or a seasoned professional looking to refine your approach, this episode serves as both a recap and a roadmap for professional growth.

Featured Quote: "I think over the next 10 years, the next decade, real estate agents are going to make more money than they ever have before. And they're going to be able to do it with a lot less effort because of the utilization of AI. Now, what does that mean? That means those that have the ability to utilize it and don't shy away from it are going to benefit greatly."

What You Will Learn

• Why working ON your business during planning season creates the foundation for taking massive action when the spring market arrives
• The staggering wealth gap between homeowners ($300K average net worth) and renters ($8K) and what this means for the families you serve
• How to implement the 36-touchpoint strategy through layered communication including in-person, email, mail, and text connections
• Why the most successful agents share one trait: they focus on moving the ball forward rather than explaining why it moved
• How AI will transform the industry over the next decade and why getting involved now is as critical as adopting the internet was 40 years ago
• The power of truly listening in a world full of noise, and why empathy has become a competitive advantage
• Why 2026 is positioned to be a "flex year" where agents who survived the last three years will capitalize on the market turn

Listen to the Podcast on these Platforms

Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987

Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz

Social Media and Contact Information

Website: https://www.raisingrealestatestandards.com

Link Tree: https://linktr.ee/raisingrealestatestandards

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Your sphere of influence contains a small group of people who actively sell for you - your advocates. Most agents fail to identify who these people are and, more importantly, fail to pour back into them with the same energy they receive. This episode breaks down how to identify your top 20-25 advocates and implement a personal, non-programmable approach to keeping them engaged and appreciated.

Featured Quote: "I have seen it a number of times where $200,000 - $500,000 incomes are built upon 15, 20 advocates in the community. It doesn't take many to build a massive business in this business, in the real estate business, on a few advocates that are out in the community."

What You Will Learn

• How to identify the advocates already in your sphere of influence
• Why your top 20-25 relationships deserve the most intentional focus
• The difference between personal service and programmable outreach
• Why serving advocates rarely involves real estate conversations
• The minimum monthly cadence required to stay top of mind
• How to celebrate referrals without it ever feeling redundant
• Why 80% of business comes from your sphere even when you're not intentional about it

Listen to the Podcast on these Platforms

Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987

Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz

Social Media and Contact Information

Website: https://www.raisingrealestatestandards.com

Link Tree: https://linktr.ee/raisingrealestatestandards

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Doing your job right is the baseline - it's not where you win. Brian and Mark unpack what it means to go above and beyond, add to your service, and become more than the average agent. The secret? Small, intentional acts that have nothing to do with real estate but everything to do with the relationship.

Featured Quote: "You win with empathy. You win with connecting with them at a level that was not even on the table when they first started talking to you."

What You Will Learn

• Why the industry bar is so low that small efforts create massive differentiation
• How to identify personal moments in your sphere's lives that open doors to deeper connection
• The difference between serving for return vs. serving without expectation
• Why empathy and emotional connection matter more than transaction expertise
• How brokerage leaders can model this approach with their agents
• The importance of taking action on good intentions, not just thinking about them
• How going above and beyond turns satisfied clients into active advocates for your business

Listen to the Podcast on these Platforms

Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987

Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz

Social Media and Contact Information

Website: https://www.raisingrealestatestandards.com

Link Tree: https://linktr.ee/raisingrealestatestandards