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Raze the Curve Podcast

Raze the Curve Podcast

Written by: razethecurve
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About this listen

 Raze the Curve is an informed and entertaining POV on the current marketing and advertising world through a very focused lens of “customer-centricity”. Our hosts Cale Jones and Les Tapolczai, longtime veterans of the advertising wars, face off in a creative vs. strategy battle - providing an action-packed take on today's advertising world - with a booze meets buzz words mentality.Copyright 2020 All rights reserved. Economics Marketing Marketing & Sales Social Sciences
Episodes
  • Podcast 14 - QR Codes, Are they back from the dead? Has Degree found an interesting way of combatting gender equality? SuperBowl ads that rely on celebrities? Better for the brand or the celebrity?

    Podcast 14 - QR Codes, Are they back from the dead? Has Degree found an interesting way of combatting gender equality? SuperBowl ads that rely on celebrities? Better for the brand or the celebrity?
    Mar 15 2022

    (0:08 ) Intro  

    (0:31 ) What are we drinking?

    (2:43) What caught our eye? 1. QR Codes are in the news again, and it’s not just because of Coinbase or Pandemic restaurant Menus - Would advertising take them seriously this time? 2. Degree® Launches the 'Bracket Gap Challenge 3. In the 2022 Super Bowl, some celebrities outshined the brands they promoted 4. Her for She - Hershey and HP

    (43:27) What are we consuming?  1. Book: Confessions of an Advertising Man by David Ogilvy 2. TV: Ozark  3. Book: Brand Gap 4. Movie:  The Adam Project
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    53 mins
  • Podcast 13 -Part Three of our SuperBowl advertising series where we review some of the best ads of SuperBowl 56

    Podcast 13 -Part Three of our SuperBowl advertising series where we review some of the best ads of SuperBowl 56
    Feb 25 2022

    This is the third of our 3 episode look at the Super Bowl effect on Advertising.  Today, we’re reviewing our favourite ads of SuperBowl 56 highlighting ones that we feel really knocked it out, and trying to figure out which brands really nailed it from an ROI perspective.

    (0:07) Intro

    (0:29 ) What are we drinking?

    (2:55) Advertising and the Super Bowl 56

    (58:08) What are we consuming?  1. Book: The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness  2.  TV: The Inventor: Out for Blood in Silicon Valle 3. Book: Creative Quest 4. TV: Inventing Anna
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    1 hr and 6 mins
  • Podcast 12 - Feb 10, 2022 - Part Two our SuperBowl advertising series takes a look at our favourites all time ads.

    Podcast 12 - Feb 10, 2022 - Part Two our SuperBowl advertising series takes a look at our favourites all time ads.
    Feb 21 2022

    This is the second of our 3 episode look at the Super Bowl effect on Advertising.  Today, we’re talking a stroll down history lane and reminiscing about some of our all-time favourite SuperBowl Ads.

    (0:09) Intro

    (0:27 ) What are we drinking?

    (3:45) Advertising and the Super Bowl 56

    (61:01) What are we consuming?  1. Book: Post Corona  2.  TV: Afterlife -  3. Book: No Rules Rules 4. TV: The Book of Boba Fett
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    1 hr and 12 mins
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