Growth in business often comes down to a few key decisions. The kind that feel uncomfortable at first. The kind you resist because they cost money, require trust, or force you to let go of control.

In this second part of the series, I share several shifts that dramatically increased my productivity, profitability, and peace of mind. From hiring differently to thinking differently about marketing and generosity, these changes weren’t just tactical. They were mindset upgrades. And once I made them, everything started compounding.

If you feel stuck at a ceiling in your business, one of these shifts might be exactly what you need.

What’s Inside:

—Why hiring a U.S.-based assistant can double or triple your productivity

—How investing boldly in marketing separates serious investors from dabblers

—The importance of tracking ROI and aiming for fast returns on ad spend

—How generosity in business and life creates long-term abundance

I’ve been using direct mail since 2006, and every time someone says postcards are dead, I just smile. This conversation with my good friend Luke Jaten is proof that simple, old-school marketing still works incredibly well when you do it right. While everyone else is fighting over clicks, algorithms, and rising ad costs, Luke is quietly helping businesses generate massive results with one ugly postcard.

What really stood out to me was the story of a local window installer who spent $50,000 on online ads and got zero sales. Luke helped him send a small batch of postcards, tested two versions, and one of them produced $75,000 in sales in just two weeks. Same business. Same market. Completely different outcome.

This isn’t about clever copywriting or reinventing the wheel. Luke shows how to take marketing that’s already working online and simply adapt it for direct mail. No long learning curve. No complicated funnels. Just smart testing and focused execution.

If you’re looking for a powerful side hustle, a way to fund your real estate deals, or even a full-time income helping businesses grow, this episode will open your eyes to opportunities most people are ignoring.

What’s Inside:

—Why direct mail is more effective now than ever

—How one postcard generated $75,000 in two weeks

—The power of testing small before scaling

—Turning simple marketing into a high-income skill

Back when I was losing my house, bleeding money, and overwhelmed with too many strategies, I hit a breaking point. I had to stop trying to do everything and start getting laser focused. That’s when everything changed for me.

This episode is all about five things I used to say yes to but now firmly say no to. These shifts didn’t just buy back my time… they made me more money. If you’re stuck in five-dollar-an-hour tasks, chasing every shiny new object, or jumping on every meeting and project that comes your way, I get it. I was there. But learning to say no gave me the focus to build a business that works for me instead of the other way around.

This isn’t about doing more. It’s about doing what matters. If you want more time, more money, and more freedom, it starts by cutting the noise.

What’s Inside:

—The real cost of saying yes to five-dollar-an-hour tasks

—How shiny object syndrome kills momentum and profits

—Why fewer meetings and tighter focus multiply your results