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Real Estate, Straight Up

Real Estate, Straight Up

Written by: Jorgenson Real Estate
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Real Estate, Straight Up is where we talk about what’s actually happening in the Central Texas real estate market — not the polished version you hear everywhere else.

Hosted by Kasey Jorgenson, founder of Jorgenson Real Estate in Round Rock, Texas, this podcast features real conversations with top-producing agents and industry professionals across Austin, Round Rock, Georgetown, and surrounding areas.

We break down how deals are actually getting done, what’s working right now, what’s not, and where most agents, buyers, and sellers are getting it wrong.

If you want real insight into buying, selling, or building a real estate business in Central Texas — you’re in the right place.

© 2026 Jorgenson Real Estate
Economics
Episodes
  • Property Management In A Shifting Austin Market
    Jul 8 2026

    Selling a Central Texas home used to feel straightforward. Now, plenty of owners are staring at longer days on market and a tougher question: do we keep pushing for a price that isn’t showing up, or do we rent the home and buy ourselves time? We get real about that decision, including the emotional side of “I don’t want to be a landlord” and the practical side of “I don’t want to write a massive check at closing.”

    I’m joined by Wally Harwood, founder of Market Property Management and a broker associate here in Central Texas. We talk about what property management actually looks like behind the scenes: systems, repairs, tenant communication, and why “no news is good news” is a real thing. We also unpack why property management can be a strong fiduciary option for clients when selling isn’t the best move, even if it earns less upfront, plus how renting can function as a bridge strategy while your mortgage gets paid down and the market finds its footing.

    Then we zoom out to life and housing in Austin. Wally’s an Austin native, so we cover how the city has changed, what Austin FC added to the culture, and how buyers should think about choosing a neighborhood. If you’re relocating, we dig into the overlooked costs that shape affordability like property tax rates, toll roads, commute time, and even the “Uber test” for nightlife access. If you want a clear-headed Austin real estate conversation with real numbers and real trade-offs, this one’s for you.

    Subscribe for more straight talk, share this with someone weighing rent vs sell, and leave a review with the biggest question you have about buying, renting, or investing in Austin.

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    The Legal Stuff...

    TREC Information About Brokerage Services
    TREC Consumer Protection Notice

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    30 mins
  • What If Today’s “Slow” Market Is Normal?
    Jul 1 2026

    A lot of people still shop for homes like it’s 2021, then feel shocked when a house doesn’t sell in a weekend or when an offer lands below list. We’re cutting through that noise with Crystal Long, a broker associate at Jorgenson Real Estate and our top producer for 2026, to talk about what the Central Texas real estate market actually feels like right now and how smart clients are using the moment.

    We dig into one of the most overlooked tools for building wealth in Texas: the VA loan. Crystal shares the big misconception she sees with veterans and first-time homebuyers, including how many buyers can keep their current VA-loan home as an investment property and still use VA eligibility again. We also get tactical about negotiation in a buyer-leaning market, from getting closing costs covered to understanding the VA IRRRL refinance option if rates drop later.

    From there, we zoom into where deals are happening across Williamson County, including Liberty Hill and Georgetown, and how return-to-office policies are changing commute decisions. Crystal and I talk master-planned communities like Wolf Ranch, what buyers love about amenities and lot options, and even the 3D printed homes nearby that have everyone curious about long-term performance. We also share the builder names we’ve had strong experiences with in new construction, and why builder reputation matters when the market cools.

    If you’re buying, selling, or just trying to understand Round Rock, Georgetown, and the greater Austin area market, this conversation will help you make clearer decisions with fewer surprises. Subscribe for more no-fluff Central Texas real estate talk, share this with a friend who needs it, and leave a review if it helped you.

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    The Legal Stuff...

    TREC Information About Brokerage Services
    TREC Consumer Protection Notice

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    25 mins
  • The Costco, The Whip, And The Price Cut
    Apr 6 2026

    The market doesn’t reward wishful thinking anymore, and that’s exactly why this conversation matters. We’re joined by Rubie Armstrong, one of our top agents at Jorgenson Real Estate, to talk about how deals are actually getting done across Central Texas real estate right now, especially in Cedar Park, Leander, Round Rock, and the greater Austin area. Ruby shares her path from teaching into real estate, and why the “teacher skill set” shows up as a real advantage: patience, clear explanations, and staying calm when emotions run hot.

    We get tactical on the seller side, including what it looks like to walk a homeowner through hard options like a short sale without pressure or sugarcoating. With more inventory and more choices for buyers, pricing strategy matters more than ever, and we talk about what happens when sellers insist on starting too high, how to set expectations for reductions, and why “yes-men” agents can cost clients time and money. If you want a realistic view of the Central Texas housing market, this is the straight answer version.

    We also spend time on a niche Rubie is passionate about: Spanish-speaking homebuyers and sellers. We talk about the language barrier, the information gap, and the practical tools that help, including guided explanations of contracts, strong bilingual support, and vetted lender partners. Rubie calls out predatory practices she’s seen and explains how advocacy and education can unlock homeownership and wealth building, especially for families who assume they need 20% down or perfect credit.

    If you’re buying, selling, or just trying to understand what’s changing in Austin-area real estate, subscribe, share this with a friend, and leave us a review so more people can find the honest version of the market.

    Send us Fan Mail

    The Legal Stuff...

    TREC Information About Brokerage Services
    TREC Consumer Protection Notice

    Show More Show Less
    30 mins
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