Welcome to Real Estate Success Stories!

What happens when a leader prioritizes process mastery over lead volume? Allison didn't scale her business to over 320 units in 2025 by following the crowd. She did it by implementing a "Pause and Convert" protocol and obsessing over the fundamental skills that allow agents to truly excel.

In this high-energy conversation with host Leo Pareja, Allison breaks down her journey from cold-calling out of a phone book to dominating her market through accountability and extreme focus. From her unique "Wildlife Resilience" approach to her insights on why moving from admin to agent is a goldmine for growth, this is the essential blueprint for professionals ready to transform their lead flow into a high-converting empire.

The takeaway? Real estate success is about mastering the conversation and building a culture where conversion is the only metric that matters.

Why Watch?

✅ The "Pause and Convert" Rule: Learn the strict system that ensures agents maximize every opportunity before getting new leads.

✅ From Side-Hustle to 320 Units: Discover how Alison transitioned from locomotive sales to a real estate powerhouse.

✅ The Admin-to-Agent Pipeline: Why your next top producer might already be working inside your business.

✅ The 90-Day Sprint: The exact onboarding process that helps new agents secure three transactions in their first three months.

⏱️ Chapters:

• [0:00] – The Comparison Trap: Chapter 1 vs. Chapter 10
• [3:02] – Waking Up at 4 AM: Closing 25 Units While Working a Full-Time Job
• [7:19] – The Pivot: Moving from Corporate Security to Unlimited Potential
• [13:06] – Scaling Back to Lead: Reducing Personal Production to Grow the Team
• [17:19] – The Math of Success: Why High-Level Sales Beats the C-Suite
• [20:18] – 35% Conversion Secrets: Mastery of the Basics
• [23:00] – The "Five Leads Then Pause" Protocol
• [28:44] – Why New Agents Flourish in a Team Environment
  
  

🌐 Follow eXp Realty on social media:

• Facebook: eXp Realty
• Twitter: @eXpRealty
• Instagram: @eXpRealty

🌐 Follow our host on social media:

• Instagram: @leopareja

🌐 Follow our guest on social media:

• Instagram: @realestateandrehab
• Facebook: https://www.facebook.com/thegrecogroupbft
• LinkedIn: https://www.linkedin.com/in/allison-greco-45486258

About Real Estate Success Stories with Leo Pareja

Join host Leo Pareja, CEO of eXp Realty, as he delves into the exciting world of real estate with top producers from around the globe. Each episode offers exclusive, in-depth interviews with industry leaders who reveal their journeys, strategies, and tactics for achieving unparalleled success in their local real estate markets and beyond.

🔔 Subscribe to stay updated: Don't miss out on the latest insights and stories from the best in the business. Click the subscribe icon to get notified when new episodes drop.

🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

💬 Join the conversation: We love hearing from you! Leave your comments below, and let us know what topics you want to hear about or questions you have for our guests. Your feedback makes our show even better!

📢 Share with your network: If you find our episodes valuable, please share them with your colleagues and friends in the real estate industry. Let's grow and learn together!

Thank you for tuning in to Real Estate Success Stories! See you next week!

The Tribe Mentality: How Brett Sikora Built a 1,400-Unit Powerhouse.

What happens when a team leader shifts from management to true vision and leadership?

Meet Brett Sikora. He didn't build one of the most productive organizations in the country by accident. He did it by mastering the "Tribe" mentality and obsessing over the operational standards that allow agents to thrive. In this inspiring conversation with host Leo Pareja, Brett breaks down his journey from early struggles in 2008 to dominating the market through consistent growth and financial clarity.

From his innovative "Rental-to-Sales" bridge to his insights on why high-level mentorship is the key to scaling, this is the essential blueprint for agents ready to move from a solo business to a massive enterprise.

The takeaway? Real estate is about building a high-performance tribe where everyone’s success compounds to create a legendary business.

Why Watch?

✅ Resilience to Results: See how Brett turned early career hurdles into the foundation for a 1,400+ unit organization.

✅ Tribe Culture: Discover why building a "Tribe" creates more loyalty, energy, and production than a traditional team model.

✅ The Enterprise Blueprint: Learn the structural differences between a small team and a mega-enterprise that runs with precision.

✅ Weight Class Dominance: How to categorize your business so you can stop competing and start leading your specific market segment.

✅ The Power of Development: Why focusing 70% of your energy on agent growth and value creation is the ultimate shortcut to scaling.

⏱️ Chapters:

• [00:00] – The Hook: Moving from Team to Enterprise
• [00:52] – Overcoming Early Setbacks: The 2008 Pivot
• [05:08] – The $100K Rental Secret: Building the Bridge to Sales
• [11:30] – Rising Above the Noise: Lessons in Financial Clarity
• [17:22] – The Vision: Why Leadership is a Full-Time Commitment
• [22:50] – Creating a "Tribe" Culture for Long-Term Success
• [29:32] – Understanding Weight Classes: How to Scale Properly
• [36:05] – The Future: Agent Development & Team Leader Academy
  
  

🌐 Follow eXp Realty on social media:

• Facebook: eXp Realty
• Twitter: @eXpRealty
• Instagram: @eXpRealty

🌐 Follow our host on social media:

• Instagram: @leopareja

🌐 Follow our guest on social media:

• Instagram: @brett.sikora
• Facebook: https://web.facebook.com/bretthsikora
• TikTok: https://www.tiktok.com/@brett.sikora
• LinkedIn: https://www.linkedin.com/in/brettsikora

About Real Estate Success Stories with Leo Pareja

Join host Leo Pareja, CEO of eXp Realty, as he delves into the exciting world of real estate with top producers from around the globe. Each episode offers exclusive, in-depth interviews with industry leaders who reveal their journeys, strategies, and tactics for achieving unparalleled success in their local real estate markets and beyond.

🔔 Subscribe to stay updated: Don't miss out on the latest insights and stories from the best in the business. Click the subscribe icon to get notified when new episodes drop.

🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

💬 Join the conversation: We love hearing from you! Leave your comments below, and let us know what topics you want to hear about or questions you have for our guests. Your feedback makes our show even better!

📢 Share with your network: If you find our episodes valuable, please share them with your colleagues and friends in the real estate industry. Let's grow and learn together!

Thank you for tuning in to Real Estate Success Stories! See you next week!

Welcome to Real Estate Success Stories!

The Anti-Algorithm Approach: How Julie Derochers Built a 500-Unit Empire on "Love."

What happens when a top-tier producer stops feeding the third-party lead beast and doubles down on people?

Meet Julie Derochers. She didn't scale to the Top 5 in Minnesota using cookie-cutter scripts or cold calls. She did it by perfecting the art of the "Flywheel of Love." In this candid conversation with host Leo Pareja, Julie breaks down exactly how she automated gifting, event planning, and client care to build a business where 75% of revenue comes from referrals.

From her intense "15-sign" open house strategy to her controversial advice on why you need an Admin before a Buyer's Agent, this is a blueprint for agents who want to match their natural talents with massive scale.

The takeaway? Deep connection isn't just a nice-to-have, it’s the most profitable business model in real estate.

Why Watch?

✅ The Lead-Buying Trap: Discover why Julie’s team deliberately transitions agents off paid leads within five years to focus 100% on organic referrals.

✅ The 15-Sign Strategy: Learn the specific, replicable open house system that builds instant visibility by deploying up to 15 signs on major roads.

✅ First Hire Secrets: Why you must hire admin and marketing support to manage client contact before ever thinking about hiring a buyer's agent.

✅ Systematized Celebration: Discover the "Party Program" where marketing staff handle all planning and invites to make client events plug-and-play for agents.

⏱️ Chapters:

• [00:00] - The 500-Unit Secret: No Third-Party Leads
• [05:11] - The 15-Sign Open House Strategy
• [10:23] - Why 75% Referral Business is the Only True "Flex"
• [13:56] - Systematizing Love: The Party & Gifting Program
• [19:11] - The Fatal First-Hire Mistake Most Agents Make
• [24:16] - Terminating Generic Marketing: Personalization Over Noise
• [33:14] - Stop Cold Calling: Finding a Model That Fits Your DNA
  
  

🌐 Follow eXp Realty on social media:

• Facebook: eXp Realty
• Twitter: @eXpRealty
• Instagram: @eXpRealty

🌐 Follow our host on social media:

• Instagram: @leopareja

🌐 Follow our guest on social media:

• Instagram: @drealtyg
• Facebook: https://www.facebook.com/DrealtyG

About Real Estate Success Stories with Leo Pareja

Join host Leo Pareja, CEO of eXp Realty, as he delves into the exciting world of real estate with top producers from around the globe. Each episode offers exclusive, in-depth interviews with industry leaders who reveal their journeys, strategies, and tactics for achieving unparalleled success in their local real estate markets and beyond.

🔔 Subscribe to stay updated: Don't miss out on the latest insights and stories from the best in the business. Click the subscribe icon to get notified when new episodes drop.

🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

💬 Join the conversation: We love hearing from you! Leave your comments below, and let us know what topics you want to hear about or questions you have for our guests. Your feedback makes our show even better!

📢 Share with your network: If you find our episodes valuable, please share them with your colleagues and friends in the real estate industry. Let's grow and learn together!

Thank you for tuning in to Real Estate Success Stories! See you next week!