In this episode, we speak with Shiri Grosbard, culture architect, community builder, and employer branding expert. Shiri has spent over two decades exploring how people shape companies - and how companies shape people. From co-founding G CMO, Israel’s leading marketing leadership community, to shaping culture at AppsFlyer and Verbit, she’s built her career on connecting values, storytelling, and growth. At its core, her leadership is about building people. A vocal advocate for women’s leadership, Shiri speaks openly about breaking barriers, lifting others as she climbs, and rewriting the narratives that hold women back. Whether mentoring future leaders or challenging limiting norms, she walks the talk. Her approach blends bold self-belief with pragmatic experimentation, and her path illustrates the power of intentionality and presence, whether you’re building culture, a career, or a community. In this conversation, we explore: Seeing is becoming. Representation matters. As Shiri puts it: “You can’t be what you can’t see.” Empowering women by leading visibly, fearlessly, and unapologetically. Shiri shares what it means to model confidence, challenge norms, and speak success into reality - especially for the next generation of women leaders. “I don't like it when women say, ‘Oh, I got lucky.’ We create our own opportunities.” Bold belief at 23. A young Shiri told a potential boss: “I know that I’ll be an asset to any organization that’s going to take me.” That confidence set the tone for her transformative early career. Knowing when to step down Launching something doesn’t guarantee you can lead it forever: “The fact that you know how to build something from scratch doesn't mean you can run it five years later.” Friction fuels progress. Hearing “no” often signals you’re on to something: “I get motivated when people tell me, ‘No, that’s not a good idea.’ It… motivates me.” Vision, imagination, and fearless action. She combines vivid imagination with a healthy dose of risk-taking: “If I can see it, I can do it. And also, I’m not afraid to fail.” The pre-manifestation ritual. Long before “manifesting” was popular, Shiri tracked and envisioned her goals annually: “If you’re very targeted, if you know what you want, it’s easier to get it.” Entrepreneurship within structure. Not every organization thrives with creative energy: “Some organizations want you to be in your box.” Unexpected entry points. Her biggest career booster? Fluent English - not a tech degree: “What got me the foot in the door was actually my linguistic skills.” Lighten up to level up. Her life mantra is simple: “What’s the worst case scenario? If we’re healthy… we can handle it.” Don’t ask for permission ask for forgiveness She believes in taking action before waiting for permission: “I’d rather not ask and then say, ‘oops, sorry.'” You are more than your job. She warns against tying identity to employment: “The essence is Shiri. It’s not the place that I work for.” Prepare for the unpredictable. Always have a Plan B - especially later in life: “Always have something else going on so you don’t give someone else that power.” If you’re designing your career, building culture, or carving out leadership on your own terms - this episode offers grounded insights, intentional strategies, and real-world courage. 🎧 Tune in and share it with someone who’s crafting their own path.
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50 mins