In the sixth episode of Real Talk, Alex and Nickii are joined by Steven Sambrooks, Creative Strategy Director at global media platform Teads.

Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns.

IMA’s Global Executive Creative Director Simon Long and Media Director Ben Cunningham also join the discussion to dissect what “effectiveness” actually means.

Great conversation, great company, no BS.

In this episode of Real Talk, Alex and Nickii are joined by Pregnant Then Screwed's Head of Campaigns and Communications, Lauren Fabianski, and IMA’s Lead Planner Jess.

Every year, 54,000 women in the UK are pushed out of their jobs due to pregnancy and maternity related discrimination. Lauren believes that, while workplaces talk the talk when it comes to initiatives for working mums, they’re just not following through.

The conversation discusses how working parents can be supported in adland, the importance of flexible working, and how it’s important to ensure audiences are represented in the makeup of an agency.

Great conversation, great company, no BS.

In this episode of Real Talk, Alex and Nickii are joined by IPA President, Josh Krichefski.

For decades, London has been seen as the heart of the advertising industry. It’s led to the belief that only in the capital can you find the best agencies or build a great career. But Josh believes London’s role is overblown, and that great talent can be found across the country.

IMA’s Global Client Director Imogen Blackwood also joins the discussion to assess the strengths of regional agencies and the unique opportunities they offer to clients.

Is now the age of the regional agency? Tune in to find out.

Great conversation, great company, no BS.