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Recipe to Revenue

Recipe to Revenue

Written by: Leah Messina | Sinuate Media
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About this listen

The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!











© 2026 Sinuate Media, LLC
Economics Marketing Marketing & Sales
Episodes
  • Ep 42 - Beyond the Grocery Store: Why our Food System is 20 Years from Collapse
    Jan 23 2026

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    The American food system is like a speeding locomotive heading in the wrong direction—and stopping it won't happen overnight.
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    In this episode of Recipe to Revenue, host Leah Messina talks with AJ Richards, founder of From the Farm, about why our centralized food supply chain is brittle, how "greenwashing" has destroyed trust in organic labels, and the decentralized "Airbnb model" he is building to fix it.

    Listen to learn:

    🚂 Why reversing food system collapse takes 20 years minimum
    🥩 How a hub-and-spoke model returns 100% of revenue to ranchers
    🛑 Why legacy farmers are abandoning "Certified Organic" labels
    📦 How to monetize logistics without charging a commission
    🏭 Why government slaughterhouse grants failed without marketing
    📉 The direct link between cheap food and rising healthcare costs

    Whether you’re in AgTech, supply chain operations, or just care about where your food comes from, AJ offers a sobering look at the fragility of our system—and the infrastructure required to save it.

    Learn more about From the Farm:
    🌐 https://fromthefarm.org/

    🚀 Learn More About Our Sponsors:
    Intercontinental Beverage Capital: https://inbevcapital.com/
    Sinuate Media: https://sinuatemedia.com/

    #recipetorevenue #foodsystem #supplychaincollapse #agtech #regenerativeagriculture #foodsovereignty #businessstrategy #fromthefarm #logistics #futureoffood #organicfarming #entrepreneurship #ranching #foodsecurity

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    35 mins
  • Ep 41 - The M&A Playbook: How to Build a Food Startup That Corporations Want to Buy
    Jan 19 2026

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    Founders often dream of an exit, but few understand what corporate acquirers are actually looking for.
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    In this episode of Recipe to Revenue, host Leah Messina talks with Auroni Majumdar, VP of R&D and Global Open Innovation at CJ Foods, about the specific criteria global giants use to evaluate targets—and how to position your startup as a "must-have" asset rather than a risky bet.

    Listen to learn:

    🏠 Why acquirers prefer "fixer-uppers" with good bones over "fully renovated.”
    🍔 Why speed to market is now the #1 driver for acquisitions.
    🤝 A masterclass in negotiating partnerships that build trust and lead to deals.
    🌍 What Asian and Global markets are looking for in US-based food tech.
    🧠 How to identify if your technology solves a specific "hub and spoke" problem for a global strategist.
    💊 How the "share of stomach" shift is changing how investors value food companies.

    Whether you’re a founder building for an exit or a corporate leader looking to innovate, Auroni opens the playbook on how deals actually get done in the food industry.

    Learn more about CJ Foods:
    🌐 https://www.cj.co.kr/en/index

    🚀 Learn More About Our Sponsors:
    Intercontinental Beverage Capital: https://inbevcapital.com/
    Sinuate Media: https://sinuatemedia.com/

    #recipetorevenue #cpgstrategy #brandbuilding #fablefish #wildsalmon #sustainablebusiness #foodsupplychain #upcycledfood #manufacturing #privatevsbrand #founderstories #businessstrategy #bootstrapping #retaildistribution #womenincpg

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    48 mins
  • Ep 40 - Why Fable Fish Said No to Private Label (and Bet on Brand)
    Jan 9 2026

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    Sometimes the hardest decision in business is turning down revenue—especially when you’re just starting out.
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    In this episode of Recipe to Revenue, host Leah Messina talks with Meghan Luck, founder of Fable Fish Company, about how she transformed a commodity by-product into a premium CPG brand—and why she rejected a massive private label contract to do it.

    Listen to learn:

    🐟 How to turn supply chain waste into a premium CPG brand
    🛑 Why saying “no” to easy revenue protected long-term equity
    🤝 The reality of finding a manufacturing partner who truly cares
    🧪 How to scale from kitchen recipes to industrial production
    🛒 Why simple trade show presence beat big budget booths
    🧠 How to balance daily fires with proactive growth strategy
    🎣 Why authentic founder stories win retail partnerships

    Whether you’re a bootstrapped founder, a CPG operator, or navigating a family business transition, this episode offers a blueprint for prioritizing long-term value over short-term cash.

    Learn more about Fable Fish:
    🌐 https://fablefish.co/

    🚀 Learn More About Our Sponsors:
    Intercontinental Beverage Capital: https://inbevcapital.com/
    Sinuate Media: https://sinuatemedia.com/

    #recipetorevenue #cpgstrategy #brandbuilding #fablefish #wildsalmon #sustainablebusiness #foodsupplychain #upcycledfood #manufacturing #privatevsbrand #founderstories #businessstrategy #bootstrapping #retaildistribution #womenincpg

    Support the show

    Show More Show Less
    42 mins
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