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Red Truck Radio

Red Truck Radio

Written by: Adam Huckstaedt
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About this listen

Red Truck Radio, produced by Wausau Supply Company, delivers real stories from the road, the warehouse, and the front lines of building materials, told by the people who keep it all moving.



© 2026 Red Truck Radio
Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Red Truck Radio Episode #7: Driving Safety Forward
    May 1 2026

    Safety at Wausau Supply Company isn’t about checking boxes—it’s about protecting people, communities, and the future of our business.

    In this episode of Red Truck Radio, we go inside WSC’s safety culture with Kris Zwicky and Andy Johnson to explore what it really means to live safety as a core value in a 100% employee‑owned company.

    🎙️ In this episode, you’ll hear about:

    • How employee ownership changes the way we think about safety
    • The difference between compliance and a true safety‑first culture
    • Where environmental responsibility and workplace safety intersect
    • Practical, everyday safety habits every team member can take today
    • Real stories from the field that show safety culture in action

    Whether you work in manufacturing, distribution, transportation—or anywhere in between—this conversation offers practical insights and real examples of how safety shows up day to day at WSC.

    👉 Listen now and join us in driving safety forward.

    🎧 Thanks for listening to Red Truck Radio!
    Subscribe, share, and follow us to keep building smarter—together.

    🔗 Connect with us:
    Website
    LinkedIn
    Facebook
    YouTube

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    27 mins
  • Red Truck Radio: Episode #6: The Power of Ownership
    Apr 1 2026

    In this episode of Red Truck Radio, host Adam Hueckstaedt sits down with three employee‑owners to explore a topic that defines who we are at Wausau Supply Company: employee ownership.

    We go behind the scenes of the ESOP to understand how it works, why it matters, and how it shapes our culture, our decisions, and our future.

    Featuring:
    Melissa Olsen, Total Rewards Manager – breaking down how the ESOP works, why it’s unique, and how it creates long‑term financial security.

    Shalom Wicks, ESOP Communication Committee Chair – sharing how ownership shows up day‑to‑day, how we strengthen culture, and why education is key.

    Gary Penhale, longtime employee-owner – reflecting on 32 years at Wausau Supply, how ownership changed his mindset, and what the ESOP has meant for his family and future.

    In this episode you’ll hear:
    ✅ What it really means to be 100% employee‑owned
    ✅ How ownership drives accountability, pride, and better customer service
    ✅ The cultural impact of ESOP—from teamwork to decision‑making
    ✅ Personal stories that reveal why employee ownership is more than a benefit—it’s a mindset
    ✅ Why the ESOP sets Wausau Supply Company apart in the industry

    🎧 Listen now and subscribe for more insights from the road!

    🎧 Thanks for listening to Red Truck Radio!
    Subscribe, share, and follow us to keep building smarter—together.

    🔗 Connect with us:
    Website
    LinkedIn
    Facebook
    YouTube

    Show More Show Less
    23 mins
  • Red Truck Radio: Episode 5: Inside Wausau’s Innovation Engine
    Mar 1 2026

    Innovation is more than a buzzword at Wausau Supply Company, it’s part of our DNA. In this episode, we take you behind the scenes of the products, processes, and people driving the future of building materials.

    Join host Adam as he sits down with Ryan Dallman and Mark McKamey to explore how Wausau identifies market needs, develops new product lines, and continually stays ahead of industry trends. From the explosive growth of ChamClad architectural cladding to breakthrough technologies like duo‑blend, this conversation dives deep into what it takes to lead in an ever‑evolving industry.

    In This Episode:
    -Wausau’s innovation mindset and how we stay ahead of the curve
    -Why ChamClad is transforming the architectural cladding market
    -Real‑world examples of new products making an impact
    -How ideas move through Wausau’s new product pipeline
    -Trends that will shape the next decade of building materials — sustainability, automation, customization, and more
    -Where Wausau is headed next

    Whether you're a contractor, architect, distributor, or simply passionate about the construction industry, this episode delivers insights you won’t want to miss.
    🔗 Learn more at: https://wausausupply.com
    🎙️ Subscribe to Red Truck Radio to stay connected as we keep building smarter — together.

    🎧 Thanks for listening to Red Truck Radio!
    Subscribe, share, and follow us to keep building smarter—together.

    🔗 Connect with us:
    Website
    LinkedIn
    Facebook
    YouTube

    Show More Show Less
    23 mins
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