小红书RedNote: Democratizing Content Creation in a Post-Influencer World
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小红书RedNote: Democratizing Content Creation in a Post-Influencer World
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About this listen
Yes, we know TikTok is on the verge of being banned in the US. But why are #TikTokRefugees flocking to RedNote?
In my latest article, I delve into the Chinese social media platform RedNote (⼩红书), exploring its decentralized approach to content creation. Unlike traditional platforms dominated by influencers, RedNote empowers everyday users with innovative features like impression purchasing and a distinct recommendation system that promotes diverse content and fosters user engagement. I also introduce a novel statistic—the ratio of MAU to the most subscribed account—to compare RedNote's model with previous social media iterations, highlighting its potential to democratize content creation and address the shortcomings of influencer-driven platforms.
My Blog Post: https://medium.com/@shiyinw/%E5%B0%8F%E7%BA%A2%E4%B9%A6rednote-democratizing-content-creation-in-a-post-influencer-world-7ca9b8378f00