In this episode, Dan sits down with Paul Coates, Head of International Consultant and Delivery Excellence at FranklinCovey — and a leader who has spent more than two decades shaping how organisations learn, adapt and transform.

Paul’s journey is a rare one: first a FranklinCovey client, now one of its global senior leaders. That dual perspective gives him a unique lens on what truly drives performance and culture — and why learning has shifted from “training sessions” to leader-led journeys that build resilience, trust, and real behaviour change.

Together, Dan and Paul explore:

• Why culture change only happens when leaders go first and the powerful truth behind “people will do it when they see it being done”.

• The five essentials that make learning stick — from intentional design to shared language and accountability.

• The role of storytelling in unlocking emotion, inspiring change, and building connection across teams, countries and cultures.

• What it takes to deliver learning at scale — and why real stories from real people matter more than ever.

• How apps, digital tools and habit-building techniques can reinforce learning long after the workshop ends.

Paul also shares honest reflections on leadership, vulnerability and the challenge of prioritisation - plus the moment a CEO tried a new questioning technique for 15 minutes and came back saying it was “the best meeting I’ve ever had.”

This is a rich, practical and deeply human conversation for anyone working in learning and development, people leadership, organisational change, or culture transformation.

Listen now — and explore more episodes and resources at dmbfilms.co.uk.

Case studies and testimonials are everywhere but how many actually make an impact?

In this episode of Reel Impact, Michelle Tompkinson, Head of Marketing at FranklinCovey, shares how to turn customer stories into meaningful, memorable marketing.

She explains why authenticity matters more than polish, how to blend data with emotion, and the simple principles that make a testimonial feel real.

We explore:

• Why storytelling turns evidence into connection

• How to identify and capture the stories that reflect your brand values

• The difference between a case study that informs and one that inspires

• Why vulnerability, honesty and results are equally important in trust-building

🎧 Tune in to learn how to bring your impact to life through stories that people remember - and believe!

EDI isn’t just a policy – it’s people.

In this episode of Reel Impact, we sit down with Cat Lynch, Community Stakeholder Manager at the award winning rail operator KeolisAmey Docklands, to explore what equity, diversity and inclusion really mean when you move beyond the corporate agenda and into the community.

From working with local groups to supporting individuals who rarely get heard, Cat shares honest reflections on how inclusion happens in the real world – through connection, collaboration and courage.

We discuss:

• Why inclusion starts with listening, not slogans

• How communities can drive change when they feel ownership of it

• The difference between performative action and meaningful progress

• What it takes to create spaces where everyone feels they belong

🎧 Tune in to discover how EDI can move from compliance to community impact and why every small action matters.

For more on the Reel Impact series and the work dmb films do with some of the UK's biggest and most successful brands, visit dmbfilms.co.uk.