In this episode, the hosts discuss the evolving landscape of SEO, particularly focusing on the concept of zero click search, where users find answers without clicking through to websites. They explore strategies for small businesses to adapt to this change, emphasizing the importance of optimizing content for voice search and AI-driven results. The conversation includes practical tips for improving online visibility, the significance of reviews, and the necessity of a well-structured Google Business Profile. The expert guest, Griffin Mott, shares insights on common SEO mistakes and the long-term commitment required for effective SEO strategies.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 The Shift in Search: Understanding Zero Click Searches

05:51 Defining Zero Click Search and Its Importance

09:37 Optimizing Content for Visibility

14:44 The Role of Voice Search in SEO

19:41 AI-Driven Search Results and Authority

24:34 The Long Game of SEO: Patience and Strategy

28:51 Improving Visibility in the New Search Landscape

32:36 Common SEO Mistakes Small Businesses Make

41:33 Key Strategies for SEO Success in 2026

47:28 Statistics on Zero Click Searches and AI Impact

49:36 Actionable Takeaways for Business Owners

In this episode, Athena Captain and Jada Haycraft discuss the transformative role of AI tools in small business growth. They explore practical applications, the importance of embracing AI, and share statistics on AI adoption among small businesses. The conversation emphasizes maximizing efficiency, enhancing creativity, and building relationships through technology. Listeners are encouraged to take actionable steps in integrating AI into their business strategies.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Introduction to AI Tools for Business

01:22 Understanding AI and Its Impact on Small Businesses

04:18 The Importance of Embracing AI in Business

07:13 Practical Applications of AI in Content Creation

10:21 Maximizing Efficiency with AI Tools

13:32 Creative Uses of AI for Resource Development

15:42 Maximizing Time with AI

19:24 Creative Breakthroughs Through AI

20:50 Adapting to Market Changes with AI

25:25 Exploring AI Tools for Business

26:19 Statistics on AI Adoption

29:59 Practical Tips for Using AI

33:47 AI as a Tool for Creativity

37:57 Embracing AI for Business Growth

In this episode, Jada Haycraft and Athena Captain discuss the theme of breakthrough, emphasizing the importance of perseverance and resilience in the face of challenges. They share personal stories of struggle, highlight inspiring figures from history, and present scientific research on goal perseverance. The conversation culminates in practical advice for listeners on how to keep going, the significance of community support, and the encouragement to not give up on their dreams.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 The Journey to Breakthrough

03:28 Personal Stories of Struggle and Resilience

06:18 Historical Examples of Perseverance

09:14 The Science Behind Not Giving Up

12:18 Practical Steps to Keep Going

15:30 The Importance of Community and Support

18:28 Final Thoughts and Encouragement