Our mission and messaging at Mustard has always been centred on Africa. Since our founding we have been striving to create brands that stem from the continent, with the intent of changing its perceptions. But is this action bigger than the strong views and beliefs we hold about narratives?

We believe that the most powerful initiatives in history, which have moved the most people, have all been story-led. We therefore believe that founders can learn from these movements, by building ventures with their narrative first. But can this thinking and approach only be applied to Africa?

In this episode, Andrew and Ndubuisi discuss Mustard’s story, mission and actions in depth, and ponder what comes first in our thinking: narratives or Africa?

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Statistically and practically speaking, entrepreneurship is all about failure. The vast majority of startups fail in a relatively short space of time, and even those that last only do so by successfully moving from one failure to the next.

If this is true, why do we tend to hold startup failures in a negative light? Why do we mostly only hear about them in the context of fraud and illicit activities. When was the last time you heard an inspiring failure story from any founder, let alone one in the African venture space?

In this episode we speak to Kevin Mutiso, founder of Oye, and formerly the founder of Alternative Circle, which is a startup that eventually failed. In our conversation Kevin shares how he processed his failure and moved to relative success because of it, and outlines why he thinks the topic is something that needs to be better discussed in Kenya, Africa and the world at large.

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Oye Website

Kevin on LinkedIn

Oye on LinkedIn

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Even as we have expressed an increasing desire for “authentic” as opposed to authoritative brands in the 21st century, our generally accepted model for building businesses has remained stuck in the past. Most of us are still asking exactly what authenticity means in this context, and how a founder can bake it in from the start when creating their venture’s identity?

In this episode we speak to Daby Osuji, a corporate go-to-market strategist and founder of a faith-based blog Quill and Cross, to discuss how she is conceiving brand authenticity for the latter by following and expressing her own passions, feelings and beliefs. We speak about how founding her blog has required Daby to lay aside elements of her strategist mindset to lead with why instead of what, vulnerability instead of professionalism, and even passion instead of money.

“People don’t buy what you do, they buy why you do it” - Simon Sinek

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Follow Daby Osuji

Website - Quill & Cross

LinkedIn - Daby Osuji

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