Episodes

  • Episode 1: Making Every Communication Count with Jeff Musgrove, Communications Fanatic

    Episode 1: Making Every Communication Count with Jeff Musgrove, Communications Fanatic
    Oct 23 2018
    With "Reimagining Communications” in mind, Matt Swain sat down with Jeff Musgrove, Senior Vice President of Broadridge, to get the inside scoop on Broadridge’s acquisition of the North American customer communications business of DST Systems in 2016; the most powerful customer touchpoint; how to balance digital adoption goals with customer preferences; and how brands can make every communication count and prepare for what’s next.
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    28 mins
  • Episode 2: Print Design with Digital in Mind, featuring Elizabeth Gooding

    Episode 2: Print Design with Digital in Mind, featuring Elizabeth Gooding
    Nov 1 2018
    Matt Swain interviews Elizabeth Gooding, President at Insight Forums, about how to strategize for print design with digital in mind. Elizabeth has supported some of the worldÓ³ most recognizable brands on their communications strategy Ö and youÓ²e sure to walk away with a bit of inspiration.
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    28 mins
  • Episode 3: How the USPS is Merging the Worlds of Physical and Digital with Gary Reblin, Vice President of Product Innovation at the USPS

    Episode 3: How the USPS is Merging the Worlds of Physical and Digital with Gary Reblin, Vice President of Product Innovation at the USPS
    Nov 1 2018
    Matt Swain talks with Gary Reblin, Vice President of Product Innovation at the USPS, about two major initiatives—Informed Visibility and Informed Delivery—and how the USPS is embracing the digital world.
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    27 mins
  • Episode 4:"Growing Digital Adoption by Embracing Existing Customer Behavior" with Chris Johnson, CEO of Inlet

    Episode 4:"Growing Digital Adoption by Embracing Existing Customer Behavior" with Chris Johnson, CEO of Inlet
    Nov 27 2018
    Companies want their customers to visit their website and download their apps, but research shows that many consumers desire a centralized location to receive and manage their digital communications – much like a mailbox consolidates their print communications. Matt Swain talks with Chris Johnson, CEO at Inlet, about the latest in digital delivery and how both businesses and consumers are benefitting.
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    28 mins
  • Episode 5:"Knowing Your Peers through Competitive Benchmarking" with Michael Ellison, president of Corporate Insight

    Episode 5:"Knowing Your Peers through Competitive Benchmarking" with Michael Ellison, president of Corporate Insight
    Dec 10 2018
    "How do our communications compare to our peers?" This is an all-too-common question that we receive, but it's an important one. Having insights into competitors' strategies can assist with idea generation and building a case for a communication redesign. Matt Swain and Corporate Insight president Michael Ellison discuss the strategic value of monitoring competitors' bills, statements, and other communications.
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    21 mins
  • Episode 6: "I See (More) Digital in Your Future" with Rob Krugman, Chief Digital Officer of Broadridge

    Episode 6: "I See (More) Digital in Your Future" with Rob Krugman, Chief Digital Officer of Broadridge
    Jan 3 2019
    The term “digital transformation” is commonly used when discussing business strategy. The challenge is, digital transformation encompasses many processes and implicates how businesses function. Matt Swain and Broadridge Chief Digital Officer Rob Krugman discuss pushing the digital and physical boundaries of traditional bills and other communications, how AI and voice-driven technologies will change consumer expectations, and the role of data protection in a digital age.
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    33 mins
  • Episode 7: “Reflections on a 40+ Year Career in Communications” with Barb Pellow

    Episode 7: “Reflections on a 40+ Year Career in Communications” with Barb Pellow
    Jan 25 2019
    Drawing from her more than 40-year career in communications – including senior roles at IBM, InfoTrends, IKON Office Solutions, Kodak and Xerox – Barb Pellow shares her experience and wisdom with podcast host Matt Swain on a variety of topics, including the evolution of “transpromo” (statement-based marketing), the biggest communication challenges facing organizations, and what the future holds in this market.
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    22 mins
  • Episode 8: “Acting Bigger and Creating Heroes” with Jeffrey Hayzlett

    Episode 8: “Acting Bigger and Creating Heroes” with Jeffrey Hayzlett
    Jan 31 2019
    You may know Jeffrey Hayzlett as the global business celebrity, well-traveled public speaker, chairman and CEO of C-Suite Network, or former Fortune 100 CMO. You also may know him as the author of four bestselling business books, including his most recent book "The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures." No matter your point of reference, Jeffrey has a lot to share with Matt in his latest “Reimagining Communications” podcast, “Acting Bigger and Creating Heroes.”
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    26 mins