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Reimagining Healthcare

Reimagining Healthcare

Written by: Yianni Serpanos from HealthTechX
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About this listen

Reimagining Healthcare is a podcast about digital health innovation in the healthcare industry. On the show, we're talking HealthTech and Healthcare with innovators and how they’re building a world of seamless digital healthcare experiences with positive impact on people’s lives. We cover all areas of digital mental health, digital physical therapy, digital wellness, digital health interventions and digital health therapeutics.

Our guests include healthcare providers, developers, advisers and investors providing for a diverse and culturally rich exploration of the journey toward a world of integration digital health empowerment for all people covering start ups, scale ups and all types of entrepreneurial activity in the space.

Hosted by Yianni Serpanos, a HealthTech industry leader and Founder of HealthTechX.com.au (a digital health innovation & health tech start up community) and getcoreplus.com (digital health practice management software).

2026 Yianni Serpanos from HealthTechX Economics Hygiene & Healthy Living Leadership Management Management & Leadership Marketing Marketing & Sales Personal Finance Politics & Government Psychology Psychology & Mental Health
Episodes
  • The flight to quality & modern healthcare marketing practices - Peter Caddick (sella.io)

    The flight to quality & modern healthcare marketing practices - Peter Caddick (sella.io)
    Nov 7 2023

    Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses.

    Intro Part B:

    Last episode, Peter explained what an Activity Based Marketing service agency was and how that was reimagining marketing agency engagement supporting B2B businesses. In this episode we extend the discussion into branding, strategy, referrals, key channels and alignments and what healthcare businesses should be doing to respond to the rapidly approaching future of marketing.

    Let’s jump in!

    _______

    LINKS:

    • LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=au
    • Website: https://www.sella.io/

    Connect:

    • Listen to other episodes of Reimagining Healthcare

    • Connect with Yianni Serpanos on LinkedIn

    • Follow HealthTechX on LinkedIn

    LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    34 mins
  • Activity Based Marketing in Healthcare - Peter Caddick (sella.io)

    Activity Based Marketing in Healthcare - Peter Caddick (sella.io)
    Oct 24 2023

    Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses.

    In this first part of the interview, Peter explains Activity Based Marketing, overcoming business owner resource constraints, doing the basics and what that means, cutting through the noise of modern marketing tools and speaking to customers in a relavant and authentic way.

    Let’s jump in!

    ______

    Next episode, we’ll pick up the discussion with Peter on B2B marketing, his experience and insights in the healthcare space, and some profound insight into how healthcare businesses should be responding to the rapidly approaching future of marketing.

    Speak to you then!

    ______

    LINKS:

    • LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=au
    • Website: https://www.sella.io/

    Connect:

    • Listen to other episodes of Reimagining Healthcare

    • Connect with Yianni Serpanos on LinkedIn

    • Follow HealthTechX on LinkedIn

    LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    30 mins
  • Non dilutive funding options for health businesses - Ethan Singer (Fundabl)

    Non dilutive funding options for health businesses - Ethan Singer (Fundabl)
    Oct 9 2023

    Today I’m speaking with Ethan Singer, co-Founder of Fundabl, they’re a revenue based funding partner for healthcare and healthtech businesses.

    Last episode, Ethan spoke to me about, the typical problems associated with obtaining funds traditionally within your business versus Fundabl’s approach, this episode we cover more nuanced examples and use cases where Fundabl provides significant business advantages at any stage of the lifecycle of your business.

    Let’s jump in!

    LINKS:

    • LinkedIn: https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/
    • Website: https://www.fundabl.com/

    Connect:

    • Listen to other episodes of Reimagining Healthcare

    • Connect with Yianni Serpanos on LinkedIn

    • Follow HealthTechX on LinkedIn

    LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

    See omnystudio.com/listener for privacy information.
    Show More Show Less
    32 mins
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