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Remarkable Content with Ian Faison

Remarkable Content with Ian Faison

Written by: Caspian Studios Ian Faison
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 Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.Caspian Studios Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • MrBeast: B2B Marketing Lessons on Building Repeatable Content with Rodrigo Fonte, VP of Marketing at QuillBot

    MrBeast: B2B Marketing Lessons on Building Repeatable Content with Rodrigo Fonte, VP of Marketing at QuillBot
    Jan 27 2026

    Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession.

    That’s the lesson of MrBeast, the YouTube creator who turned data-driven storytelling into one of the most powerful media brands in the world. In this episode, we explore his marketing playbook with the help of our special guest Rodrigo Fontes, VP of Marketing at QuillBot.

    Together, we break down what B2B marketers can learn from engineering audience retention, building repeatable content formats, and investing just a little more effort to create work people can’t look away from.

    About our guest, Rodrigo Fontes

    Rodrigo Fonte is the VP of Marketing at Quillbot. He is a strategic marketing leader with over 15 years of experience building and scaling brands across both B2C and B2B markets. Rodrigo is currently driving growth in Generative AI and consumer tech at QuillBot (Learneo). He’s also leading the global marketing organization behind one of the world’s most widely used AI writing assistants, overseeing Brand, Media, Influencers, Social, SEO, ASO, Content, Product Marketing, and International Expansion.

    What B2B Companies Can Learn From MrBeast:

    • Obsess over audience retention, not just reach. MrBeast doesn’t just aim for views, he studies exactly where attention drops and rebuilds content accordingly. Rodrigo says, “His data-driven customer obsession on every detail to make things work, I think that’s such an amazing thing for us marketers today to think [about].” B2B teams should move beyond impressions and focus on where prospects lose interest and why. Analyze content the same way you analyze funnels. Retention is the real signal of relevance.
    • Show people something they’ve never seen before. Originality is MrBeast’s core advantage. He doesn’t just execute well, he starts with ideas audiences haven’t encountered. Rodrigo reminds us, “The fight for attention is brutal today.” If your content looks like your competitors’, it’s already invisible. Massive budgets aren’t required to execute original ideas, as MrBeast proved in his early viral videos. Novelty is a priceless strategic asset.
    • Use culture as a creative multiplier. MrBeast often revamps formats by tapping into existing cultural moments (e.g., Squid Game, Willy Wonka). Rodrigo points out, “He can really revamp a format if he adds culture to [it].” B2B strategy doesn’t have to reinvent the wheel. Tie your ideas to what your audience already cares about instead of forcing attention from scratch.

    Quote

    “ Go deeper on what really, already has the attention of your target audience, instead of starting from scratch. What are they paying attention to already?”

    Time Stamps

    [01:03] Meet Rodrigo Fontes, VP of Marketing at QuillBot

    [02:13] Why MrBeast?

    [09:07] Why His Content Works

    [16:58] The Power of Effort and Originality

    [22:05] Repeatable Formats and Serialized Content

    [29:20] Lessons from Branded Content and Influencers

    [42:45] QuillBot’s Content Strategy

    [47:56] Advice for Marketing Leaders

    [51:12] Final Thoughts and Takeaways

    Links

    Connect with Rodrigo on LinkedIn

    Learn more about QuillBot

    About Remarkable!

    Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.

    In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.

    Create something remarkable. Rise above the noise.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    52 mins
  • Summer House: B2B Marketing Lessons on Making Your Brand the Life of the Party with Chief Marketing Officer at Goldcast, Kelly Cheng

    Summer House: B2B Marketing Lessons on Making Your Brand the Life of the Party with Chief Marketing Officer at Goldcast, Kelly Cheng
    Jan 20 2026
    Reality TV isn’t just weekend entertainment. It’s a blueprint for brand building.That’s the lesson of Summer House, Bravo’s long-running hit that turns everyday interactions into year-round engagement. In this episode, we break down its marketing lessons with the help of our special guest Kelly Cheng, Chief Marketing Officer at Goldcast.Together, we explore what B2B marketers can learn from playing the long game with their audience, making marketing more human by building in public, and creating a steady stream of content that keeps you top of mind long after the season ends.About our guest, Kelly ChengKelly Cheng is a seasoned marketing executive with over a decade of experience driving growth and leading successful marketing strategies for high-performing technology companies. As the Chief Marketing Officer at Goldcast, she is responsible for spearheading the company's global marketing initiatives, including brand development, demand generation, and digital marketing.Prior to her current role, Kelly served as the VP of Marketing at Goldcast, where she played a pivotal role in the company's successful rebrand and the implementation of a data-driven marketing approach. Before joining Goldcast, she held marketing leadership positions at Wistia and Dynatrace, where she demonstrated her expertise in growth marketing, media optimization, and digital acquisition strategies. Kelly's diverse background also includes experience in media planning and digital marketing at PagerDuty and Havas Media Group.Kelly holds a Bachelor of Arts degree in Communications from Boston University, where she graduated cum laude and was recognized for her academic excellence.What B2B Companies Can Learn From Summer House:Build long-term relationships with your audience. Reality TV wins through continuity. Keeping familiar faces and building trust season after season. Kelly explains, “The continuity piece is really important. Throughout the nine seasons, there's a lot of OGs that have been around since season one, and you really, really build that rapport with the audience, and people are super invested in what you do next.” In B2B, the same applies. Consistency and ongoing storytelling help audiences feel emotionally connected, not just informed. Your series or campaign shouldn’t end when engagement dips. It should evolve, deepen, and reward loyalty.Build in public. Kelly draws a parallel between following a cast across nine seasons and showing your brand’s journey transparently. “You’re following on for nine years, learning about their development over time... It’s kind of like building in public…I could just put up a show and say watch me learn about AI in marketing and watch me win and watch me fail.” B2B marketers can use this approach to humanize their brand: sharing learnings, experiments, and even missteps. The more your audience sees your process, the more invested they become in your success.Capture year-round mindshare through consistent content. Bravo doesn’t just rely on one show. They have built an ecosystem that keeps fans engaged across formats and seasons. Kelly notes, “They’re just really, really good at turning out content that people want to consume to keep them top of mind… There’s an extra 10 months that you have to make sure that you have got air cover so people don’t forget about you.” The lesson: don’t go dark between campaigns. Extend your reach with follow-up content, micro-clips, events, and spin-offs. Sustained storytelling turns fleeting interest into durable brand awareness.Quote“I think there’s a lot of learning in making B2B marketing a bit more human and drawing those learnings from reality TV about building in public. Because at the end of the day, you’re selling software to help an individual that will ultimately help an organization.”Time Stamps[00:55] Meet Kelly Cheng, Chief Marketing Officer at Goldcast[01:08] Why Summer House?[07:13] What is Summer House?[17:37] B2B Marketing Takeaways from Summer House[36:43] Goldcast's Approach to Marketing[42:28] Goldcasts' Upcoming Agent Launches[43:29] Advice for CMOs[44:25] Final Thoughts and TakeawaysLinksConnect with Kelly on LinkedInLearn more about GoldcastAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal ...
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    49 mins
  • Oura Ring’s ‘Give Us a Finger’ Campaign: B2B Marketing Lessons on Saying What Your Audience Already Feels with CMO & Creator of The Zero to One Marketer, Sylvia LePoidevin

    Oura Ring’s ‘Give Us a Finger’ Campaign: B2B Marketing Lessons on Saying What Your Audience Already Feels with CMO & Creator of The Zero to One Marketer, Sylvia LePoidevin
    Jan 13 2026
    Every marketer wants to create a campaign that cuts through, but most B2B brands try to do it with more spend, more channels, and more polish. The real lever is simpler: say something people actually feel.That’s the lesson of Oura Ring’s ‘Give Us a Finger,’ a campaign that nailed cultural timing, sharp copy, and product-specific boldness without losing its soul. In this episode, we explore its B2B marketing takeaways with the help of our special guest Sylvia LePoidevin, CMO & Creator of The Zero to One Marketer.Together, we break down what B2B marketers can learn from making your copy the multiplier, leading with tension, and turning cultural insight into measurable demand.About our guest, Sylvia LePoidevinSylvia LePoidevin is a B2B SaaS marketing leader who has gone from the first marketing hire to CMO at two companies now valued over $2 billion combined. Most recently, Sylvia was the CMO at Kandji. She joined as employee #4 and helped scale the company from pre-seed to an $850M valuation with global offices across the US, London, Sydney, and Tokyo. A former early hire at DataFox (acquired by Oracle’s AI group) and FloQast (now valued at $1.6B), Sylvia has spent her career building go-to-market engines from zero, often without playbooks, resources, or precedent. Her passion is helping founders and scaling teams build with the buyer first, using messaging, content, and community as multipliers for growth. Raised in remote Africa before moving to the US alone at 17, Sylvia credits her resilience and outsider perspective as her greatest assets in navigating zero-to-one challenges in both life and business.What B2B Companies Can Learn From Oura Ring’s ‘Give Us the Finger’ Campaign:Make your copy the multiplier, not the footnote. Sylvia’s first lesson from ‘Give Us a Finger; is that the words are the performance channel. She says, “You think so much about the budget and the metrics, but if you put half as much of that effort into just like what the freaking copy is saying, that can change the unit economics of your whole campaign more than anything.” Oura didn’t win because they spent more, they won because the headline is sticky, visual, and instantly understandable. In B2B, it should be the same. Before you tune targeting or add spend, pressure-test the message. One sharp line that people repeat will outperform five “optimized” versions nobody remembers.Lead with tension. What makes this campaign work, in Sylvia’s eyes, is that it taps a real, shared feeling in the market. She grounds it in one clear idea: “The whole concept of ‘Give Us the Finger’ is sort of an act of defiance against aging.” That’s why it resonates beyond the cult fans. It’s selling an attitude, not a tracker. For B2B marketers, the move is to find the tension your buyers already live in and build the campaign around that. When the audience feels seen first, the product lands as the natural weapon.Keep the wrinkles in your writing. Sylvia loves this campaign because it doesn’t feel sanded down into safe brand mush. Her takeaway is blunt: “ AI takes the wrinkles out of your writing… People are now looking for the wrinkles because it shows that it's real.” Oura’s creative has an edge, personality, and a little defiance, which is exactly why it sticks. In B2B, where everything tends to sound committee-approved, the fastest way to disappear is to over-smooth. Let your voice have texture. Keep the sharp edges that make your brand human. That’s what people notice, trust, and remember.Quote“ 95% of your buyer is not in market at any moment, only 5% is. And it's very lucrative and tempting to pour all of your resources into that 5% and try to capture the existing demand. But eventually it's going to cap out. And to really achieve that hockey stick, long-term growth, you need to invest in the 95%.”Time Stamps[00:55] Meet Sylvia LePoidevin, CMO & Creator of The Zero to One Marketer[01:26] Why Oura Ring’s “Give Us the Finger” Campaign?[04:32] Sylvia’s Career Journey in Content Marketing[05:47] Inside the Strategy Behind Oura Ring’s ‘Give Us the Finger’ [10:52] B2B Marketing Takeaways from Oura Ring’s ‘Give Us the Finger’ Campaign[26:48] A Content Marketing Playbook for First-Time CMOs[31:47] Modern Marketing Strategies That Actually Work[40:26] The Hidden Power of Internal Influencers[43:55] AI in Content Creation: What to Use, What to Avoid[49:29] Final Thoughts and TakeawaysLinksConnect with Sylvia on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production...
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    51 mins
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