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Reputation Management: A Public Relations Perspective

Reputation Management: A Public Relations Perspective

Written by: Alexander V. Laskin
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The podcast is based on the book Organizational Reputation Management: A Strategic Public Relations Perspective by Alexander V. Laskin, Ph.D., a professor at Quinnipiac University. It comprehensively covers how corporations, governments, and nonprofit organizations build and maintain their reputations and provides a solid understanding of public relations as a strategic relationship management activity. Designed to be used with the PRSA MBA/Business School Initiative curriculum, Organizational Reputation Management demonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation.
Episodes
  • Chapter 1: Reputation definitions

    Chapter 1: Reputation definitions
    Oct 13 2024

    This podcast episode is based on Chapter 1 of the book by Professor Alexander V. Laskin Organizational Reputation Management: A Strategic Public Relations Perspective (https://www.wiley.com/en-us/Organizational+Reputation+Management%3A+A+Strategic+Public+Relations+Perspective-p-9781394180332).

    It explores the concepts of reputation, brand, identity, image, and relationship.. It argues that a company's identity is how it wants to be perceived, while its image is how it is actually seen by its various stakeholders. Relationships, the context in which these perceptions are formed, are key to shaping a company's reputation. The chapter emphasizes the importance of aligning a company's identity with its image in order to build a positive reputation. It also emphasizes that reputation is a long-term concept, shaped by the sum of all images and relationships over time.

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    8 mins
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