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Reputation Rewrite: Less Spin, More Substance

Reputation Rewrite: Less Spin, More Substance

Written by: Mark Di-Toro
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Imagine you could rewrite some of history’s biggest moments? What would you change, and what would you leave the same? Drawing on nearly 20yrs working with global brands and some of the world’s most successful people, Mark Di-Toro revisits the moments that made - and sometimes broke - reputations. Before delivering his verdict: Rewrite or No-Rewrite. Ever wondered how the world’s smartest people achieve great things? Well, hit follow and find out.Mark Di-Toro Social Sciences
Episodes
  • #16 - Sir David Beckham: The rise, the fall & how to build the best comeback
    Jan 14 2026

    From Hated to Hero: The Best Sporting Comeback in History?

    Saint-Étienne, 1998. One red card. One petulant kick. Overnight, David Beckham went from England's golden boy to public enemy number one.

    But Beckham didn't quit. He showed up. Week after week. Taking the abuse. Playing.

    In November 2025, he received a knighthood from the King...


    🎯 The question: Would Beckham be the legend he is today without that fall?

    The psychology: The Scapegoat Effect, the Pratfall Effect, and why showing up matters more than perfection.

    The verdict: Rewrite or No-Rewrite?

    🎙 Reputation Rewrite - Hosted by Mark Di-Toro

    #DavidBeckham #ReputationManagement #Comeback #SportsHistory #WorldCup #Football #Psychology #PR #PersonalBranding #Leadership #Resilience #ReputationRewrite

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    19 mins
  • #15 - The World's Greatest Scapegoat Story? ft Yoko Ono
    Dec 9 2025

    Yoko Ono: blamed in part for breaking up The Beatles. Vilified for years. There's just one problem - none of it was true.

    This episode examines one of history's most brutal character assassinations: how misogyny and fan obsession turned a pioneering avant-garde artist into a cultural villain. How the British press created a myth.

    We explore the psychology of scapegoating, why certain people become lightning rods for collective anger, and what Yoko's story teaches us about surviving when the world has decided you're the villain.

    Featuring: Scapegoating Theory, the Halo Effect, and why historical distance allows for redemption.

    The Verdict: Rewrite or No-Rewrite?


    #ReputationRewrite #YokoOno #TheBeatles #PopCulture #ReputationManagement

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    16 mins
  • #14 - How to Leave Without Ruining Everything - ft Prince Harry
    Nov 24 2025

    Everyone leaves something. A job. A relationship. A toxic situation. A family business. But most of us don't know how to do it well, and that's where reputations get tarnished.

    Prince Harry had one of the highest-profile exits in modern history. In January 2020, he and Meghan walked away from the Royal Family with a single Instagram post. No warning. No negotiation. Just... out.

    But five years later, Harry's reputation is split down the middle. In America, he's a hero. In Britain, not so much. And the narrative? Completely out of his control.

    So what went wrong? And more importantly, what can the rest of us learn about how to leave well?

    In this episode, we break down:

    🚪 Why Harry's exit created a reputational earthquake (and how it could have been different).

    🧠 The psychology of leaving: why "over-explaining" backfires.

    📰 Why scandal always drowns substance—and how to avoid the hijack.⚖️ The paradox of control: the more you try to manage the narrative, the more it slips away.


    ✅ What "leaving well" actually looks like (and the three rules Harry broke).

    The Bottom Line: You can't always control what people think. But you can control how you exit.

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    18 mins
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