Welcome to the first episode of Research Mavericks, where we dive into the world of research, the future of AI, and myths of customer loyalty with Luke Williams, Senior Director of CX Measurement and Insights at Microsoft.

In this interview, Luke shares insights from his 20 years of experience in the world of research and sheds light on the role of research in understanding customer loyalty and driving business success.

Luke busts myths about customer loyalty and explains how loyalty is not declining, but instead, companies need to reevaluate their competitive differentiation strategies. He emphasizes that researchers are more essential than ever, especially as AI continues to advance. AI will empower researchers to become knowledge curators and organizers, elevating the value of research in business decision-making.

Join us in a conversation with Sanjay Motwani, General Manager of Artemis Health, an expert in customer research, in our latest episode of Research Mavericks!

In today’s episode, get a peek into Sanjay’s journey into the realm of customer research as he moved across various fields like insurance, telecom, and healthcare. Learn from his experience about the importance of meeting customers where they are and the power of omnichannel research.

We further explore the significance of listening to the voice of consumers in healthcare. Discover how this knowledge is crucial to drive improvements and enhance patient experiences in the healthcare industry.

Sanjay also sheds light on the need for comprehensive platforms and the ability to tailor research to unique business requirements. Excitingly, we also discuss the latest developments in the field, including generative AI to create more intelligent and personalized customer interactions.

Don't miss this episode as Sanjay unlocks the secrets to customer research and consumer satisfaction.

Join us in yet another fascinating episode as Jean-Marc, Founder of Léger and a longtime partner of Voxco, shares insights into his journey through the dynamic landscape of data collection from the early days to the current era of artificial intelligence.

The conversation delves into Léger's evolution over the years, becoming Canada's powerhouse in market research and analytics. Jean-Marc unveils the challenges and mysteries of polling, especially in the context of the silent minority – a potential game-changer in determining election outcomes.

We explore the unpredictability of the political landscape in the upcoming U.S. Presidential Election, discussing the factors that could sway voters and the intense competition between candidates. Learn how AI isn't here to replace researchers but to empower them, as Jean-Marc takes us through the evolution of the research industry, emphasizing the need for real intelligence before the era of AI dominance.

As the episode wraps up, Jean-Marc encourages budding researchers to be open to change and underscores the importance of following the money in the industry.