What happens when bold storytelling meets sharp strategy—and the data that connects them? In this premiere episode, Cynthia Harris, founder of 8:28 Insights, sits down with Donovan Triplett, Strategy Director at Wieden+Kennedy, to explore the emotional nuance behind great creative work, the evolving role of data, and the power of centering marginalized voices in brand storytelling. From agency-client tensions to rethinking what makes an insight truly useful, this conversation pulls back the curtain on the real dynamics behind iconic campaigns. If you care about creativity, authenticity, and human connection in marketing, this is where it starts.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

You can reach out to Donovan Triplett on Linkedin

To learn more about 8:28 Insights, visit www.828insights.com or reach out at Hello@828insights.com

To learn more about Greenbook, visit www.greenbook.org