How do you communicate the value of research that is designed to fail? When does the language you use become part of your communications strategy? And what is the cost of waiting until you have the full picture before you speak?

In this episode of Research Unravelled, Peter is joined by Clara Zabludowsky — Chief Communications and Engagement Officer at ARIA, the UK's Advanced Research and Invention Agency — who talks about the challenge of building a comms team around a model that prizes bold, long-shot research over safe, predictable results.

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How do you gather genuine public opinion on one of the most emotionally charged topics in recent political debate?

What does it take to present contested evidence to a jury of citizens in a fair and balanced way?

And how do you explain a robust but unfamiliar research method to journalists on deadline?

In this episode, Jay Stone (Nuffield Council on Bioethics) and Henrietta Hopkins (Hopkins Van Mill) talk about the 2024 citizens' jury on assisted dying and what it taught them about communicating complex public evidence at exactly the right moment.

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Why doesn't merely explaining problems lead to action? Why is it more effective to tell a narrow story than a broad one? Is perfectionism killing your content?

In this first episode of the new series of Research Unravelled Peter is joined by guest Nick Peel - the digital content and social media lead at Wellcome Trust - who talks about the work that he and his team are doing to share the organisation's stories online.

Visit us at www.orinococomms.com | Contact me at peter@orinococomms.com | Join our community and subscribe to our newsletter at orinococomms.substack.com | Tell us what you think bit.ly/orinoco-speakpipe_pod