Suneet sits down with Shannon Cheplak, elite fitness coach and nutrition expert who specializes in transforming real estate professionals. Shannon breaks down why 99% of her clients are from the real estate and mortgage industry, revealing the unique health challenges agents face—from skipping breakfast to run to showings, eating fast food between appointments, and falling into the "all-in or nothing" mentality that sabotages success. She shares her proven 3-day-per-week strength training system, the game-changing protein formula (0.8-1 gram per pound of bodyweight), and why meal prep is the single most important factor for results. Shannon also tackles common fitness myths, explains why women won't "accidentally get jacked," discusses the critical importance of fiber for longevity, and reveals how improving your health directly correlates to increased income. Whether you're a new agent struggling with structure or a top producer looking to optimize performance, Shannon delivers actionable strategies to build sustainable habits that will transform both your body and your business. This episode proves that taking care of your health isn't just about looking good—it's about making more money, having better relationships, and building the energy to dominate your market.

Chapters:

• (00:00:00) - Introduction: Meet Shannon Cheplak, Elite Fitness Coach
• (00:01:00) - The $12K Challenge: Motivation Meets Money
• (00:02:30) - Why 99% of Shannon's Clients Are Realtors
• (00:05:00) - The All-In or Nothing Trap That Kills Your Progress
• (00:07:15) - How Real Estate Ruins Your Health (And What to Do About It)
• (00:11:00) - The 3-Day Workout System for Busy Professionals
• (00:15:00) - Protein: The Non-Negotiable Macro You're Missing
• (00:21:00) - Why Women Won't Accidentally Get Jacked
• (00:25:00) - Steps, Fiber, and Longevity: The Overlooked Essentials
• (00:31:00) - Progressive Overload: How to Actually Get Results
• (00:35:00) - The #1 Game-Changer: Meal Prep Strategy

Links and Resources:

• Website
• Reside Platform
• Reside Platform Website

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Brandi Fugate built Private Label Real Estate by doing the impossible—she walked away from selling 100 homes a year to become a full-time broker and team leader. In this episode, Brandi shares her journey from mortgage lending to real estate, how she scaled her indie brokerage by 370% in one year through relentless recruiting, and the systems that allow her to be home by 3 PM every day while her team projects 500 transactions for 2026. She reveals her playbook for working online leads (especially realtor.com and Zillow), why LP MAMA is superior to quick ALM calls, how she onboards new agents in just five days with "Hello Week," and why spoiling agents with white-glove support is her competitive advantage. Brandi also opens up about caring for her 97-year-old grandmother with dementia and how building a business that supports life—not consumes it—became her mission. If you're a producing agent wondering how to scale without burning out, or a broker looking for a recruiting and systems blueprint, this episode is pure gold.

Chapters:

• (00:00:00) - Why Most Agents Can't Scale Past 100 Deals—And What Brandi Did Instead
• (00:02:48) - From Mortgage Lending to Real Estate Success
• (00:05:42) - Opening Private Label Real Estate
• (00:09:47) - Working Online Leads: Realtor.com and Zillow Strategy
• (00:12:23) - The Decision to Exit Production for Family
• (00:15:18) - Recruiting 370% Growth: The Numbers Behind the Scale
• (00:19:12) - Culture First: What Brandi Looks for in Agents
• (00:22:47) - Hello Week: Five-Day Agent Onboarding System
• (00:27:38) - LP MAMA vs. ALM: Why Longer Calls Win
• (00:32:18) - Building a White Glove Admin Team with VAs
• (00:37:22) - Pod System and Future Leadership Development
• (00:40:15) - Final Advice: Keep Recruiting and Implement Fast

Links and Resources:

• Website
• Brandi Fugate on LinkedIn
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Nick McLean and Mie Yamashita dive deep into the critical importance of role play and skill development for real estate agents in today's challenging market. With Gary Keller's recent declaration that "easy deals are dead," Nick and Mie break down why mastering sales conversations through consistent role play is no longer optional—it's essential for survival. Drawing from their experience running Script Inferno, a weekly role play session for agents across North America, they share proven techniques for conducting effective role play sessions, both one-on-one and in groups. They explore the psychology behind skill development, comparing it to GPS navigation and flight training, and reveal why even top producers who've sold thousands of homes need to continuously sharpen their skills. The conversation covers everything from overcoming the discomfort of role play to creating a culture where feedback drives growth, emphasizing that conversion competency—not just memorizing scripts—is what separates high-performing agents from the rest. Whether you're a new agent or a seasoned team leader, this episode provides actionable strategies to build the hard skills required to close deals in today's competitive real estate landscape.

Chapters:

• (00:00:00) - Introduction: Why No One Is Above Sharpening Their Sword
• (00:01:00) - Easy Deals Are Dead: Gary Keller's Message and What It Means
• (00:03:00) - The Benefits of Role Play: Beyond Just Phone Scripts
• (00:06:00) - How to Run Effective Group Role Play Sessions
• (00:09:00) - Role Play Games: The Snake, Head-to-Head Battles, and Hot Potato
• (00:12:00) - Leading by Example: Facilitating vs. Performing
• (00:15:00) - Using Real-Time Opportunities for Organic Role Play
• (00:18:00) - The GPS Analogy: Learning Scripts to Build Conversion Competency
• (00:21:00) - Phases of Flight: Role Playing Every Stage of the Transaction
• (00:24:00) - Giving Feedback Without Crushing Confidence
• (00:27:00) - Building Resiliency Through Uncomfortable Practice
• (00:30:00) - The Art of Learning: Why End Moves Matter More Than Openings
• (00:33:00) - Sales as a Language: The 400-Hour Rule to Become Good

Links and Resources:

• Reside Platform
• Reside Platform Website
• Mie on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!