Leo Noordanus explained to me on this podcast episode about the findings and methods of his A+ research paper (The Role of Entrepreneurial Marketing in SME Business Continuity During a Pandemic).

The traits and stories shared in his research of entrepreneurs from different backgrounds teaches us to be comfortable with uncertainty and to be creative problem solvers even during the hardest of times.

Link to the thesis: https://ir.canterbury.ac.nz/server/api/core/bitstreams/359860dd-8e56-4502-9240-6ae1a7e64de5/content

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Welcome to Resolve by Creolab where we talk about what is required to develop a successful physical product based on industry best practice, interviews and research. In this podcast we will interview a variety of professionals, founders and entrepreneurs at different levels of their journey from different industries, to learn what they have done to develop products that are successful so that we all learn from their successes and their mistakes.
If you are developing a physical products and would like to know what to consider next in your journey this is where you will learn about product development from ideation to post-launch, in action.

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Follow and Subscribe to the show in:

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Subscribe to my socials for extra content like this:

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Christina Curley's bonus episode on her sales approach. She explains her thought process of helping the other person through one's product can empower the seller and see the whole process under a positive light.

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Welcome to Resolve by Creolab where we talk about what is required to develop a successful physical product based on industry best practice, interviews and research. In this podcast we will interview a variety of professionals, founders and entrepreneurs at different levels of their journey from different industries, to learn what they have done to develop products that are successful so that we all learn from their successes and their mistakes.
If you are developing a physical products and would like to know what to consider next in your journey this is where you will learn about product development from ideation to post-launch, in action.

------------------------------------------------------------------------------------------------------------

Follow and Subscribe to the show in:

Spotify - Amazon Audible

Subscribe to my socials for extra content like this:

Linkedin 

Christina Curley talks to us on which ways she engages with a community while developing a product. She recommends finding existing communities, engaging with them and being a productive and active member on it before trying pull some members to your own. Constant interaction, consistency and quality of work being paramount to keeping the community engaged. This community will provide feedback through the development and potentially be an exponential marketing force through your product's lifetime. 

She also recommends, coming back to this episode as many times as needed as you apply these techniques through your product development journey.

Listen fully for more golden tips about her experience.

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Welcome to Resolve by Creolab where we talk about what is required to develop a successful physical product based on industry best practice, interviews and research. In this podcast we will interview a variety of professionals, founders and entrepreneurs at different levels of their journey from different industries, to learn what they have done to develop products that are successful so that we all learn from their successes and their mistakes.
If you are developing a physical products and would like to know what to consider next in your journey this is where you will learn about product development from ideation to post-launch, in action.

------------------------------------------------------------------------------------------------------------

Follow and Subscribe to the show in:

Spotify - Amazon Audible

Subscribe to my socials for extra content like this:

Linkedin