In this energizing episode of the Late Night Restaurant Show, Saawan Logan, founder of North Water, shares the story behind Canada's cleanest bottled water brand and what it really means to lead with authenticity. From serving water at the G7 to redefining what it means to be a modern leader, Saawan speaks openly about challenges, clarity, and why being real matters now more than ever. It's a conversation about values, vision, and the future of food and beverage in Canada.

Matt Wampler returns to the Late Night Restaurant Show for an unfiltered conversation on restaurant operations, tech overload, and how to fix the broken profit formula. From his early days running sandwich shops to leading a top restaurant tech company, Matt shares real strategies that work, why most AI hype misses the mark, and what operators should actually focus on. Insightful, honest, and packed with value for anyone in the industry.

Matt Plapp, founder of America's Best Restaurants, reveals the marketing strategies that have helped over 2,000 restaurants grow their sales. Learn the 3 critical tactics every restaurant must implement: customer data capture, strategic email/text marketing, and authentic video content that builds community connections.

Discover how one pizza restaurant generated $6,500 in sales from just $700 in Facebook ads, why storytelling beats coupons, and how independent restaurants can compete with major chains. Matt shares real examples, including a viral Mother's Day campaign and practical tips you can implement immediately no massive budget required.

Perfect for restaurant owners, operators, and hospitality managers looking to grow sales through smarter, more effective marketing.

Guest: Matt Plapp, founder of America's Best Restaurants (serving 2,000+ restaurants since 2008)