Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/

In this episode of the Results-Based Marketing Podcast, host Simeon Cryer discusses the critical mistakes advertisers often make that can lead to significant financial losses. He emphasizes the importance of writing ads at an accessible comprehension level and warns against making marketing efforts too self-centered. Simeon highlights the consequences of poorly directed ads, such as leading potential customers to 404 error pages, which not only frustrates users but also redirects advertising dollars to competitors.

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www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:01:02 - 10 Fatal Mistakes in Advertising

00:01:13 - 404 Errors and Missed Opportunities

00:02:06 - The Importance of Targeting and Expertise

00:03:00 - Understanding Your Market and Messaging

00:04:33 - The Call to Action: Clarity is Key

00:05:56 - Creative Elements: Avoiding Cheesy Stock Images

00:06:59 - The Buyer’s Perspective: It’s Not About You

00:07:42 - Testing and Measuring for Success

00:08:24 - Course Correction: Solving Roadblocks

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/

In this episode of the Results Based Marketing Podcast, host Simeon Cryer dives into the critical factors that can influence the performance of Facebook ads. He emphasizes the importance of understanding audience motivation, highlighting that people are often more driven to avoid pain than to seek pleasure. By framing advertising within a problem-solution context, marketers can better connect with their target audience. Simeon explains why Facebook is a preferred platform for advertising compared to LinkedIn, likening effective marketing to fishing with the right bait at the right time and place.

The episode features a unique segment where Simeon takes on real-time business profiles submitted by listeners, offering immediate audit and recommendations. This week, he focuses on Sharon Bennett, an RTO owner specializing in leadership and professional development.

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:00:31 - Welcome to Results-Based Marketing Podcast

00:00:52 - Simeon Cryer and Automate Convert

00:01:03 - Episode Overview: Business Profile Audit

00:01:23 - Business Profile: Sharon Bennett's RTO

00:01:55 - Current Marketing and Sales Process

00:02:27 - Pain Points and Challenges

00:03:52 - Desired Outcomes and Initial Recommendations

00:04:02 - Target Audience and Platform Strategy

00:04:55 - Scraping LinkedIn for Leads

00:05:28 - Understanding Motivations and Pain Points

00:05:59 - Fishing Analogy for Marketing

00:06:20 - Crafting Effective Ad Messaging

00:06:51 - Leveraging Job Market Data

00:07:24 - Imagery and Creative Strategy for Ads

00:08:07 - Understanding the Perfect Student

00:09:00 - Incorporating Client Feedback

00:09:53 - Creating Compelling Offers

00:10:14 - CTA

00:10:45 - Social Media Links

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/

In this episode of the Results-Based Marketing Podcast, host Simeon Cryer dives into the transformative impact of AI on the marketing industry, sharing insights from his recent experience at HubSpot's Inbound event. He discusses how AI can automate up to 50% of daily marketing tasks, highlighting innovative tools such as Claude, Haygen, Runway, and Agents AI, which allow marketers to hire virtual assistants for various tasks. Simeon emphasizes the importance of adapting to these technological advancements to stay competitive and profitable in business.

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:00:36 - Welcome and Overview by Simeon Cryer

00:00:57 - Reacting to New Marketing Videos

00:01:21 - Insights from Inbound by HubSpot

00:01:34 - The Rise of AI in Marketing

00:01:47 - AI Tools for Automating Tasks

00:01:58 - The Cost of Missed Calls and AI Solutions

00:02:19 - Embracing AI for Competitive Advantage

00:02:47 - The Importance of Valuable Content

00:02:57 - Human vs. AI-Generated Content

00:03:09 - Using AI for Creative Inspiration

00:03:30 - Prompting AI for Copywriting

00:04:01 - AI as a Junior Copywriter

00:04:34 - Selling Emotions, Not Products

00:05:18 - Branding Secrets: Avoid Primary Colors

00:06:01 - Examples of Luxury Color Palettes

00:06:35 - Special Offer for Business Owners

00:06:54 - United Airlines Lifetime Flying Pass

00:07:51 - Traveling and Culinary Experiences

00:08:32 - Gaming the System with Airline Points

00:09:00 - Success with Facebook Ads in 2024

00:09:52 - Five Words to Never Say in Marketing

00:10:16 - Using Names Instead of Generic Terms

00:10:48 - CTA