Retail Media Beyond Performance | AIDA Cruises on Loyalty, Data, and Guest Experience
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Retail Media Beyond Performance | AIDA Cruises on Loyalty, Data, and Guest Experience
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Simon speaks with Christian Raveaux of REWE Group at the Loyalty & Retail Media Summit in Berlin about how retail media is moving beyond short-term performance campaigns into full-funnel brand building. They discuss REWE's new loyalty program, the role of first-party customer data, in-store screens, measurement, privacy, Payback, ad overload, and why physical stores may remain highly relevant even in an AI-driven shopping future.
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Simon speaks with Alexander Ewig of AIDA Cruises about why a cruise line belongs in the retail media conversation. Alexander explains how AIDA uses long guest dwell time, strong brand trust, loyalty data, NPS feedback, newsletters, app engagement, and onboard touchpoints to create partner opportunities that add value rather than interrupt the guest experience.