Retail Media Beyond the Buy Button, vol. 2 (fr)
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Retail Media Beyond the Buy Button, vol. 2 (fr)
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About this listen
Après avoir défini ce que recouvre le Retail Media, cet épisode se penche sur ses différents assets, dont l'environnement brand safe et l'expérience consommateur. Au micro : Olivier Degrez (Director, MMD) et Alex Thoré (Managing Partner, Magis Agency).
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