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Retail Media : Beyond the Buy Button

Retail Media : Beyond the Buy Button

Written by: Fred Bouchar
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About this listen

 Retail media is almost as old as the concept of the shop itself. Retailers have always offered brands a range of advertising tools and services designed to increase their visibility and boost in-store sales. Today, with the rise of e-commerce and the new possibilities for exploiting retailers' contact points, audiences and data, Retail Media has well and truly entered a new dimension. But why and how? That's what we're going to find out in this 4-part podcast produced by MMD (https://www.mediamarketingdelhaize.be) and Media Marketing (https://www.mm.be/accueil) . Hosted on Ausha. See ausha.co/privacy-policy for more information.Fred Bouchar Economics Marketing Marketing & Sales
Episodes
  • "Retail Media: Beyond the Buy Button", vol. 4 (nl)

    "Retail Media: Beyond the Buy Button", vol. 4 (nl)
    Sep 1 2023

    In this episode, we'll look at how to increase reach, address the different stages of the consumer journey and also, how Retail Media fits into the media mix.

    We talk about this with Geert Desager (CEO, Duke & Grace - Sprinbok Group) and Anja Desmedt (Development & Operations Manager, MMD).


    Hosted by Ausha. See ausha.co/privacy-policy for more information.
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    25 mins
  • "Retail Media: Beyond the Buy Button", vol. 4 (fr)

    "Retail Media: Beyond the Buy Button", vol. 4 (fr)
    Sep 1 2023

    In this episode, we'll look at how to increase reach, address the different stages of the consumer journey and also, how Retail Media fits into the media mix.


    We talk about this with Vincent Piarou (Head of Solutions Market Development Team, Samsung Electronics Europe) and Olivier Degrez (Director, MMD).


    Hosted by Ausha. See ausha.co/privacy-policy for more information.
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    25 mins
  • Retail Media : Beyond the Buy Button, vol. 3 (fr)

    Retail Media : Beyond the Buy Button, vol. 3 (fr)
    Jul 3 2023

    Après avoir établi une définition du Retail Media et analysé certains atouts comme la Brand Safety et la Consumer Expérience, dans ce troisième épisode de Beyond the Buy Button, la série de podcasts créée par MMD en collaboration avec MM, nous abordons l'importance de la data et de l'intérêt croissant pour le Retail Media parmi les marques autres que les FMCG.

    Invités dans le studio cette fois-ci : Sarah Xhauflaire, Directrice de Deloitte Consulting et Olivier Degrez, Directeur de MMD.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.
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    26 mins
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