Rethinking Waste: Turning Trash Into Opportunity
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Rethinking Waste: Turning Trash Into Opportunity
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Some of the most impactful businesses don’t begin with flashy ideas, they start with hard work, lived experience, and a desire to do things better. In this episode of Small Business, Big Impact, host Jay-Ann Gilfoy, CEO of Meridian Credit Union, speaks with Shane Harker, Founder and President of Rethink Resource. Shane shares how he built a 25-year career in transportation and waste before launching a company focused on rethinking trash as a resource. Today, Rethink Resource has diverted more than 10 million pounds of waste from landfill and operates across Canada and the U.S., working toward a circular economy.
Key Takeaways:
- Hard work matters- but working smart and striving to be the best at what you do matters more.
- Waste isn’t garbage, it’s an opportunity to create value through innovation.
- Purpose-driven entrepreneurship often requires financial risk and resilience.
- Integrity and culture are critical when scaling in industries where trust matters.
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