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Revenue RX, Optical Retail Wins

Revenue RX, Optical Retail Wins

Written by: Joseph Mireault
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About this listen

REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. Discover how an entrepreneur owned and ran 2 successful optical stores for 16 years and worked only 2 days a week! Understand the difference of working ON the business as opposed to IN the business. Be enlightened knowing that Trust is your biggest expense. Follow me every second week in this 'Revenue RX, Optical Retail Wins' podcast and find new ways to think about your Optical Retail business and take action and be the entrepreneur you always wanted to be.© 2025 Joseph Mireault Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • THE OPPORTUNITY - An Independent Contracted Optician
    Dec 22 2025

    In today's episode, I have the pleasure of introducing Mr. Elliott Spiro, who is an Independent Entrepreneurial Optician Contractor. Elliot is a bilingual optician specializing in replacement and temporary assignments. He has made a business focusing on replacement and locum work, helping clinics ensure smooth operations while offering quality service to patients. With over 20 years of business experience combined with hands-on optical expertise, Elliot will share with us his path to working as an Independent Optician Entrepreneur.

    (00:00) Elliott's Introduction and Background

    (02:15) The Entrepreneurial Concept

    (03:19) Who is a good fit for this Opportunity?

    (05:05) Creating Value and ROI

    (07:25) Knowing the clinics lens portfolio

    (10:30) Tenure in the business is important

    (12:00) Obtaining new business clients

    (14:50) Some ways clinics will require your Services

    (17:50) The Advantages of taking this Path

    (21:30) There are Realities and Challenges on the road ahead

    (24:45) The Soft Skills needed to Succeed

    (29:30) The rewards of an Independent Contractor

    (33:40) Closing Thoughts

    REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe! If you want personal one-on-one coaching or consulting please reach out below and receive a FREE strategic business review or take an assessment and get your Practice growth score.

    For more personal attention: Please click the link below 👇


    https://joemireault.focalpointcoaching.com/

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    40 mins
  • Indiana Optometry - INOA
    Dec 8 2025

    Today, we’re shining a light on one of the most essential — and sometimes under appreciated — part of business success: The Optician.
    Joining me is Jess Merrick the Pres. Of the Indiana Opticians Association, and Windy Walker the secretary and Treasure….The INOA is an organization dedicated to supporting opticians through education, advocacy, and professional development.

    (00:00) Introduction

    (04:18) INOA overview

    (08:29) The roll of the Optician

    (14:00) The extended value of the Optician

    (19:00) The dispensary is a Retail Store !

    (20:30) Navigating the Pressure of Sales Performance

    (30:30) Practice owners support of the Optician through extended education

    (35:25) The power of community - Through the INOA

    (40:25) The Future Outlook .... Embracing Change and Innovation

    (47:30) Delegation through Identifying ones Strengths

    (50:42) Conclusion .... how to connect with INOA

    Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….

    If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review.

    Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site


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    53 mins
  • Mobile Opticians - Take the L.E.A.P. with Helen Whitaker
    Nov 24 2025

    In this episode we will discover what it means to be a Mobile Optician and what is involved in pursuing this entrepreneurial passion.
    Helen Whitaker is a Licensed mobile optician, Contact Lens Fitter and Refracting and Dispensing Optician based in British Columbia, Canada.

    She is the founder and operator of Secure Vision, an award-winning mobile optical business providing affordable eyewear accessible to all—regardless of age, mobility, or financial status. In addition Helen has created the Secure Vision Mobile Optical Academy where we will drill down on how she mentors and educates aspiring mobile opticians, helping them build a sustainable businesses that balances profitability, client care, and personal well-being.


    (00:00) Introduction

    (06:20) Mobile Opticians - The Inspiration

    (11:30) The Valued Optician - The key to Retail Success

    (15:30) Motivation and Passion necessary ingredients - A Life style decision

    (18:33) Customer Care - Authentic communication

    (20:50) Discretionary time offered through mobile opticianry

    (22:40) A 50% attrition - Opticians looking for a change

    (24:05) Education the key to moving forward with Opticianry skills

    (25:30) Secure Vision Optical Academy - A support structure for mobile success

    (31:09) Collaborating with OD's - Building a circle of Trust

    (34:00) Finding your niche, your perfect client, the LEAP process.

    (38:05) Identifying the perspective of a mobile optician. Passion is critical.

    (44:15) Understanding the Power of Giving Back

    (46:18) Summary conclusion.

    Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….

    If you enjoyed this episode, don’t forget to subscribe, share, and leave me a review.

    Should you want one-on-one personal coaching or consulting serves connect with me through the RevenueRX website and reach out for a free one hour Strategic Business Review or take the free practise growth score assessment at my coaching website at jmireault@focalpointcoaching.com … you will also find a link on the Revenue RX web-site



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    50 mins
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