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Revenue Rascals

Revenue Rascals

Written by: Michelle Terpstra
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 Ready to ditch average and build revenue with more profit, more fun, and zero fluff? The Revenue Rascals Podcast is where sales-leaders, founders, entrepreneurs, and business-owners come to fuel their growth. Each week, you’ll get unfiltered insights and proven sales-playbooks designed to help you scale smarter and faster. Whether you’re a CRO chasing big targets, a startup-sales rascal pre-revenue, or a CMO looking for fresh strategies that actually work.

Hosted with a mix of energy, execution, and “you can do this” confidence, this isn’t another generic business show. You’ll hear the same strategies paying clients get: personal-brand building, revenue-growth strategy, local-business growth, profit-strategy, and podcast-marketing—delivered with the boldness and joy you need to act today. Rascals don’t gatekeep. We share actionable-sales-tips and no-fluff-sales-advice so you can sell smarter, empower your team, and build a thriving business that makes an impact.

This podcast is more than strategy. It’s a community-of-rascals redefining what it means to scale revenue. From sales leadership for women and small (to large) business revenue wins. From pre-revenue startup breakthroughs and our local Utah based sales success stories, you’ll find confidence, empowerment, and practical sales steps to grow your brand without burning out. If you’re ready to sell, scale, and have a blast doing it.

Welcome to Revenue Rascals.Revenue Rascals Careers Economics Marketing Marketing & Sales Personal Success
Episodes
  • When Hustle Stops Working | What I’d Fix First if Your Revenue Was Flat

    When Hustle Stops Working | What I’d Fix First if Your Revenue Was Flat
    Jan 20 2026
    Michelle Terpstra tackles the frustrating realities of flat revenue in business growth. Instead of treating stagnation as a failure, she reframes it as a signal that something in the sales engine is unclear or inconsistent. Michelle walks listeners through why adding more leads or tactics often creates more chaos, and why simplicity and discipline are the real drivers of predictable growth.

    She introduces a practical “CRO order of operations” designed to help revenue leaders regain control without burning out their teams. From offer clarity to organizational focus, Michelle emphasizes the importance of building systems that scale. This execution-first approach to revenue prioritizes calm leadership, clean messaging, and repeatable processes to help boost your flat-line revenue into a steady stream of growth.

    Chapters
    [Start] Flat Revenue Isn’t Failure: Michelle reframes stagnation as a signal problem, not a motivational or leadership problem.
    03:55 Offer Clarity and Simple Messaging: Why complexity kills conversion and how clear language can help you scale.
    12:03 Fixing the Sales Process: Michelle walks through how systemized sales create predictability.
    18:08 Speed, Discipline, and Lead Handling: How to use automation to improve response time without sacrificing human control.
    24:41 The Coaching Corner: Michelle answers your questions about finding the root of your revenue problems.

    Links & Resources

    Access All Revenue Rascals Resources for FREE at www.revenuerascals.com
    One-time sign-up gives you everything you need.

    Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
    Submit a Question to Michelle

    Want my eyes on your revenue strategy? Grab a call with Michelle.
    Revenue Rascals Discovery Call with Michelle Terpstra

    Check out three ways Michelle and her team can support your path to predictable growth.

    Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com

    Connect with Michelle:
    • MichelleTerpstra.com
    • LinkedIn
    • Instagram

    Today’s Sponsors:
    INDEStove
    Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS

    Jason Markk
    Get 25% off with promo code: REVENUERASCALS

    Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.

    Michelle Terpstra's Privacy Policy
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    32 mins
  • Who Really Makes Money on Your Groceries? | The Farm-to-Shelf Business Model with Ricky Volpe

    Who Really Makes Money on Your Groceries? | The Farm-to-Shelf Business Model with Ricky Volpe
    Jan 15 2026
    This week, Michelle Terpstra sits down with Dr. Ricky Volpe, a professor of agribusiness at Cal Poly specializing in food retail and supply chain economics, to unpack what’s really driving food prices, grocery store margins, and profitability from farm to shelf. This conversation reframes the food system as a business ecosystem shaped by data, power, and strategic decision-making, not just inflation headlines. Ricky explains why most farms are price-takers, how consolidation has reshaped agriculture, and why the farm share of the food dollar is far smaller than most people expect. Michelle and Ricky then explore one of the most overlooked profit levers in food retail: private labels and store brands. From Trader Joe’s to Costco, they break down why store brands reduce middlemen, improve margins across the supply chain, and open massive opportunities for farmers, manufacturers, and independent retailers alike. The episode closes with a look at the future of grocery, the role of data in driving profitability, and why the next generation of agribusiness leaders will need both analytical rigor and operational empathy to thrive.Chapters[Start] Why Food Prices Feel So Confusing: Ricky introduces the hidden mechanics of food pricing and explains why grocery frustration is often disconnected from how the system actually works.06:50 The Food Dollar Explained: A breakdown of where each dollar spent on food actually goes, and why farms receive a surprisingly small share.12:39 Small Farms, Market Power, and Co-Ops: How consolidation impacts farmers, why most are price-takers, and how cooperatives help smaller producers regain leverage.20:24 Private Labels and Margin Magic: Why store brands lower costs, reduce supply-chain transactions, and create higher margins for retailers and producers.58:07 The Missing Role in Grocery Retail: Ricky explains why data analysts may be the most valuable and overlooked hire for improving grocery profitability.Links & ResourcesAccess All Revenue Rascals Resources for FREE at https://bit.ly/rascalresourcesOne-time sign-up gives you everything you need.Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays. Submit a Question to MichelleWant my eyes on your revenue strategy? Grab a call with Michelle.Revenue Rascals Discovery Call with Michelle TerpstraCheck out three ways Michelle and her team can support your path to predictable growth. Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.comConnect with Michelle:MichelleTerpstra.comLinkedInInstagramConnect with Ricky:Ricky Volpe, Ph.D.Today’s Sponsors: INDEStoveGet a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALSJason Markk Get 25% off with promo code: REVENUERASCALSDisclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. Michelle Terpstra's Privacy Policy
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    1 hr and 6 mins
  • How to Use AI the Right Way for Growth | The Enablement Model for 2026

    How to Use AI the Right Way for Growth | The Enablement Model for 2026
    Jan 13 2026
    In this episode, Michelle Terpstra gives a breakdown of why traditional sales training no longer works, and why most teams are about to misuse AI. She challenges a long-standing assumption in enablement: that more training equals better results. Instead, Michelle makes the case that training without execution support is obsolete in a sales environment that changes every day.

    She introduces a new standard for sales enablement in 2026: AI-reinforced execution that lives inside real deals. Michelle explains how AI should function as a coach by reinforcing company decision-making rather than replacing seller thinking. With practical examples and a clear implementation path, this episode equips revenue leaders to adopt AI in a way that improves skills, protects quality, and drives real revenue outcomes.

    Chapters
    [Start] Why Sales Training Is Broken: Why motivation fades and why execution is the real problem.
    04:10 Execution vs AI: How unmanaged AI use creates chaos instead of enablement.
    09:49 The New Sales Enablement Model: Why lessons, execution, and role play must work together.
    14:39 How to Use AI Properly: The importance of priming AI with frameworks, prompts, and standards.
    21:57 The Risks of AI Done Wrong: Why generic prompts and over-reliance can damage your leadership and performance.

    Links & Resources

    Access All Revenue Rascals Resources for FREE at https://bit.ly/rascalresources
    One-time sign-up gives you everything you need.

    Got a question for Michelle? Fill out this form for a chance to have your question answered during the coaching corner that drops inside each episode on Tuesdays.
    Submit a Question to Michelle

    Want my eyes on your revenue strategy? Grab a call with Michelle.
    Revenue Rascals Discovery Call with Michelle Terpstra

    Check out three ways Michelle and her team can support your path to predictable growth.

    Uncover your Sales Leadership IQ and get your personalized plan for leading through change. quiz.revenuerascals.com

    Connect with Michelle:
    • MichelleTerpstra.com
    • LinkedIn
    • Instagram

    Today’s Sponsors:

    INDEStove
    Get a free workspace stack (a $120 value) with the purchase of a stove when you use promo code: REVENUERASCALS

    Jason Markk
    Get 25% off with promo code: REVENUERASCALS

    Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own.

    Michelle Terpstra's Privacy Policy
    Show More Show Less
    35 mins
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