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Revenue Rewired

Revenue Rewired

Written by: Innovation Visual
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About this listen

Revenue Rewired brings you straight-talking conversations about Revenue Operations hosted by Tim Butler, CEO of Innovation Visual.


Each episode features RevOps trailblazers sharing practical insights on sales processes, marketing tech, customer journeys and data-driven decision making.


Join us for no-nonsense discussions packed with real experiences, successes, failures and solutions to common RevOps challenges. Perfect for ambitious businesses looking to scale through better alignment of people, processes and technology. Subscribe for regular episodes that cut through the noise and deliver actionable RevOps wisdom.

© 2025 Revenue Rewired
Economics Marketing Marketing & Sales
Episodes
  • Infusing Your Tech Stack with Effective AI
    Nov 6 2025

    AI has quickly become one of the most talked-about topics in business. But how do you move from talking about AI to actually using it within your tech stack?

    In this episode of Revenue Rewired, our CEO, Tim Butler, teams up with our Head of Technology, Chris Watson-James, to discuss what it really means to infuse AI effectively into your business operations.

    They cover how to align AI adoption with business goals, create practical policies, and ensure your teams are trained to use AI safely and effectively, not just experiment with it.

    In this episode, you’ll learn:

    · Why AI adoption must start with education, not experimentation

    · The importance of having a clear, practical AI policy (and the risks if you don’t)

    · How to form an AI Task Force or Council to lead adoption across your business

    · Why process mapping is key before integrating AI into your tech stack

    · How businesses can safely and strategically embed AI within tools like HubSpot, Salesforce, and beyond

    Whether you’re a CEO, CMO, or Head of Sales, this episode focuses on how to make AI a genuine, effective part of your revenue engine.

    Find out more about how Innovation Visual helps businesses use AI safely and effectively: Innovationvisual.com/ai-agents-as-a-service

    🔔 Subscribe to keep in the loop with the latest episode release.

    👀 Watch this episode on YouTube: https://youtu.be/98cBcdwJK0k

    🫶 Enjoyed this episode and the series? Please leave us a rating and a review!

    About Innovation Visual:
    We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

    Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

    Get in touch:
    💻 Visit our website
    📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
    📩 Email ➞ info@innovationvisual.com

    Connect:
    LinkedIn ➞ / innovation-visual-limited

    Show More Show Less
    35 mins
  • Extracting Value from Your Existing Tech
    Sep 4 2025

    Are you sitting on a goldmine of untapped technology and data but struggling to turn it into actual revenue?

    Wondering why your marketing, sales, and customer service teams seem to be working in completely different worlds? Then this inaugural episode is absolutely essential listening. We're thrilled to launch Revenue Rewired, the evolution of our podcast Digital Marketing Answered™, reflecting how the revenue generation landscape has fundamentally shifted.

    In this episode, our CEO, Tim Butler, teams up with our Head of Technology, Chris Watson-James, for this game-changing discussion about why most businesses are practically throwing money down the drain with their current tech stack.

    In this episode, you'll discover:

    • Why the traditional siloed approach to marketing, sales, and customer service is costing you serious money
    • How businesses are leaving hundreds of thousands of pounds worth of potential revenue on the table (and don't even realise it)
    • The hidden value buried in your existing technology investments that you're probably not extracting
    • Practical steps to transform from fragmented departments into a unified revenue powerhouse

    So, grab a brew, get comfortable, and prepare to discover why a tech stack transformation could be exactly what your business has been waiting for.

    Ready to stop leaving money on the table? Find out more about how we can help unlock your hidden revenue potential.

    🔔 Subscribe now to keep in the loop with the latest episode release.

    👀 Watch this episode on YouTube

    🫶 Enjoyed this episode and the series? Please leave us a rating and a review!

    About Innovation Visual:
    Innovation Visual are a technology-led RevOps Consulting Agency based in Surrey, who have extensive experience working with national and global clients. Their talented team of experts work in partnership with clients to align marketing, sales, and customer success through smart use of tech, data, and automation.

    Get in touch:
    💻 Visit our website
    📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
    📩 Email ➞ info@innovationvisual.com

    Connect:
    LinkedIn ➞ / innovation-visual-limited
    Facebook ➞ / innovationvis
    Instagram ➞ / innovationvis
    Twitter ➞ / innovationvis

    Show More Show Less
    31 mins
  • Encore: The Power of HubSpot's Content Hub
    Mar 27 2025

    Are you struggling to maximise your marketing efficiency while maintaining brand consistency?

    Wondering if your current CMS is actually holding you back rather than propelling you forward? Then this episode is absolutely essential listening.

    We're featuring a special Digital Marketing Answered™ encore episode of a brilliant discussion between Innovation Visual's CEO Tim Butler and Head of Technology Chris Watson-James, who break down exactly how HubSpot's Content Hub is changing the game for revenue-focused businesses.

    In this episode, you'll discover:

    •Why Content Hub is rapidly replacing CMS Hub and what this means for your business
    •How AI-driven tools like Content Remix can dramatically reduce your team's workload
    •The real cost comparison between HubSpot and WordPress (with some surprising security insights)
    •Practical strategies for implementing omni-channel campaigns with minimal effort

    As RevOps specialists, we're particularly excited about how these tools align your marketing, sales and customer success functions – creating that seamless revenue engine that drives sustainable growth.

    Whether you're considering a platform switch, looking to optimise your current HubSpot implementation, or simply curious about how AI is transforming content management, this episode provides the strategic insights and practical guidance you need.

    So grab a cuppa, settle in, and prepare to transform how you think about content management and its role in your revenue operations.


    🔔 Subscribe to keep in the loop with the latest episode release.

    👀 Watch this episode on YouTube: https://www.youtube.com/watch?v=IPCjXAZVkZg

    🫶 Enjoyed this episode and the series? Please leave us a rating and a review!


    Get in touch:
    💻 Visit our website
    📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
    📩 Email ➞ info@innovationvisual.com

    Connect:
    LinkedIn ➞ / innovation-visual-limited
    Facebook ➞ / innovationvis
    Instagram ➞ / innovationvis
    Twitter ➞ / innovationvis

    About Innovation Visual:
    We're a consulting agency and think of ourselves as agents of change, driven by technology. We specialise in helping mid-sized businesses align marketing, sales, and customer success through thoughtful implementation of technology, AI, automation, and data. As a highly accredited HubSpot Partner, we know the best technology and, more importantly, how to implement it properly to get maximum value from your technology and human resources.

    Whether you need to improve lead conversion, streamline workflows, or create more personalised customer experiences, we step in when you don't have the right internal resources or expertise. We'll handle the technology and AI implementation, the complex integrations, and the strategic thinking, so you can focus on what you do best whilst we transform your revenue operations into a scalable growth engine.

    Get in touch:
    💻 Visit our website
    📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
    📩 Email ➞ info@innovationvisual.com

    Connect:
    LinkedIn ➞ / innovation-visual-limited

    Show More Show Less
    51 mins
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