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Revenue Roadmap

Revenue Roadmap

Written by: Anthony Karls
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Revenue Strategies for Family Law Firms


Learn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firms

Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attorneys.

© 2026 Revenue Roadmap
Economics Marketing Marketing & Sales
Episodes
  • 5 Ways Your Law Firm Job Posting Attracts the Legal Talent You Need
    Jan 8 2026

    Your law firm job posting is a sales letter, not an HR checkbox. Here's how to write one that actually attracts legal talent.


    Most firms can't scale because they can't hire. We'll show you the system we used to build a 27-attorney team at Sterling Lawyers.


    Rocket Clicks helped Sterling grow from $0 to $17MM using these exact hiring frameworks.


    Job boards are basically Google from 1997, dumb search engines that are easy to hack if you're intentional. We'll walk you through the "Frank Test," why your state bar board might outperform Indeed, and how to write job descriptions that repel wrong-fit applicants before they waste your time.


    Stop treating hiring like an HR task and start treating it like the sales function it actually is.


    📲 Subscribe Now: https://www.youtube.com/@karls.anthony

    📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/


    ---


    📄 CHAPTERS


    0:00 - Why Your Law Firm Job Posting Gets Ignored

    2:08 - Choosing the Right Job Boards: Niche vs. Volume Play

    4:07 - State Bar Websites: The Hidden Talent Goldmine

    7:10 - Law School Job Fairs: Your Unfair Advantage

    7:49 - Recruiting Is Sales: Change Your Mindset

    8:26 - Writing Job Titles That Stop the Scroll

    11:03 - Responsibilities That Sell the Role

    15:04 - Keywords: Hack Job Board Search Engines

    18:20 - Culture Fit: Attract and Repel on Purpose


    Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?

    Follow these steps:

    1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

    2. CONNECT WITH US:

    LinkedIn: https://www.linkedin.com/in/anthonykarls/

    https://www.linkedin.com/in/tylerdolph/

    https://www.linkedin.com/company/rocket-clicks

    Facebook: http://facebook.com/2311.karls.anthony

    https://www.facebook.com/profile.php?id=61577369996484

    http://facebook.com/RocketClicks

    Instagram: http://instagram.com/karls.anthony

    https://www.instagram.com/tylerxdolph/

    https://www.instagram.com/rocketclicks/

    3. TELL ME WHAT YOU WANT:

    Tell me in the comments if you liked this podcast and w...

    Show More Show Less
    22 mins
  • The 4-Step Law Firm Resume Screening Process That Filters 50% of Applicants Fast
    Dec 11 2025

    Stop drowning in 200+ applications. This framework defines your criteria, leverages AI, and gets your team screening without you.


    Here's the 4-step system we built to filter 50% of applicants quickly. We break down the exact law firm hiring process we use: criteria definition, tech filtering, red flag hunting, and strategic reference checks.


    We even talk through using ChatGPT as your applicant tracking system if you don't have one yet. Plus, I dropped my reference check strategy that completely changed how we vet candidates. Real recruitment tips that scale.


    📚 Register to our Webinar Now:: https://rocketclicks.com/webinar-signup

    📲 Subscribe Now: https://www.youtube.com/@karls.anthony

    📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/


    ---


    📄 CHAPTERS


    0:00 - Law Firm Resume Screening: Stop Wandering Into the Process

    1:49 - Define Your Screening Criteria Before a Single Application Hits

    2:26 - The 50% Rule: Eliminating Applicants Who Don't Pass the Sniff Test

    3:38 - The Apprenticeship Square: Training Your Team to Screen for You

    5:10 - Using AI and Applicant Tracking Systems to Batch Process

    6:20 - How to Train a ChatGPT Agent When You Don't Have Full ATS

    17:25 - Resume Red Flags: Job Hopping, Bad Formatting, and Applying Up

    19:25 - The Reference Hack: Asking for Specific Supervisors by Name

    21:58 - Disqualify Don't Qualify: The Mindset Shift That Saves Hours


    Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?

    Follow these steps:

    1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

    2. CONNECT WITH US:

    LinkedIn: https://www.linkedin.com/in/anthonykarls/

    https://www.linkedin.com/in/tylerdolph/

    https://www.linkedin.com/company/rocket-clicks

    Facebook: http://facebook.com/2311.karls.anthony

    https://www.facebook.com/profile.php?id=61577369996484

    http://facebook.com/RocketClicks

    Instagram: http://instagram.com/karls.anthony

    https://www.instagram.com/tylerxdolph/

    https://www.instagram.com/rocketclicks/

    3. TELL ME WHAT YOU WANT:

    Tell me in the comments if you liked this podcast and w...

    Show More Show Less
    24 mins
  • Predictive Index: The Law Firm Hiring Assessment That Changed Everything
    Dec 4 2025

    Law firm hiring assessment systems filter 50% of bad candidates before you waste interview time. Here's the 33% rule.


    Assessment tools like Predictive Index Culture Assessment predict behavioral fit so you hire right the first time. In this episode, we breakdown how we use this tool as a filter as it holds 33% of our decision making process for hiring a talent.


    Match profiles to role stage. Baseline your team before adding anyone new. This assessment framework predicts culture fit and cuts turnover before it bleeds your firm dry.


    📲 Subscribe Now: https://www.youtube.com/@karls.anthony

    📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/

    📚 Register to our Webinar Now:: https://rocketclicks.com/webinar


    ---


    📄 CHAPTERS


    0:00 - Law Firm Hiring Assessment: Why Culture Fit Decides Growth

    1:54 - The Real Cost When Hiring Goes Wrong

    2:55 - What Predictive Index Actually Measures

    4:05 - The 33% Rule: Assessment as Decision Framework

    5:13 - Attorney Profile Matching: Builders vs. Stabilizers

    8:07 - The 48-Hour Filter That Screens 25% of Applicants

    10:03 - Match Threshold Scoring: Why 6-7 Is the Cutoff

    11:13 - Tailoring Interview Questions From Assessment Data

    14:33 - Stage-Role Fit: First Branch Hire vs. Team Hire

    16:31 - Cognitive Test: Predicting Attorney Ramp Time

    18:25 - Building Complementary Attorney-Paralegal Pairs

    20:43 - Baseline Your Existing Team Before Any New Hire

    22:06 - Retention ROI: The 12-Month Turnover Problem Solved


    Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?

    Follow these steps:

    1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

    2. CONNECT WITH US:

    LinkedIn: https://www.linkedin.com/in/anthonykarls/

    https://www.linkedin.com/in/tylerdolph/

    https://www.linkedin.com/company/rocket-clicks

    Facebook: http://facebook.com/2311.karls.anthony

    https://www.facebook.com/profile.php?id=61577369996484

    http://facebook.com/RocketClicks

    Instagram: http://instagram.com/karls.anthony

    https://www.instagram.com/tylerxdolph/

    https://www.instagram.com/rocketclicks/

    3. TELL ME WHAT YOU WANT:

    Tell me in the comments if you liked this podcast and w...

    Show More Show Less
    27 mins
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