I sit down with Ray Young, President and Founder of RazorSharp PR, to unpack the massive shift from traditional Google searches to AI-driven recommendations. If you want to ensure your brand isn't left behind as buyers migrate to AI search, this episode is a must-listen.

Ray Young is the President and Founder of RazorSharp PR. With nearly 30 years of experience in media relations and PR, Ray helps CEOs and businesses raise their visibility with investors, customers, and key stakeholders by securing credible, third-party coverage that cuts through the noise.

Connect with Ray Young: https://www.razorsharppr.com/

Are you pushing your product onto the market, or are customers pulling it right out of your hands?

Rob Snyder—founder of Restack, Harvard Innovation Labs fellow, and author of an upcoming book—dismantles the biggest misconceptions about why people actually buy.

Rob argues that most founders and sellers operate on a flawed "physics of business." Instead of trying to create demand or convince people they have a problem, the most successful companies find buyers who are already trying to accomplish something urgent, but are blocked by inadequate options. Rich and Rob dive deep into the psychology of the B2B buyer, the dangers of "Business LARPing," and how to build a repeatable case study factory that drives predictable revenue.

Todd reveals why the modern B2B buyer is driven by risk mitigation and predictability rather than traditional persuasion. By applying radical transparency—such as openly acknowledging your product's weaknesses—sales and marketing organizations can dramatically reduce friction, accelerate deal cycles, and eliminate the dreaded "status quo" competitor. If you want to transform your revenue engine from an unpredictable numbers game into a precise, buyer-centric science, this episode is your blueprint.