Flywheels are everywhere. They're in our homes,  the machines and technologies we use, and the companies we love.

Think of them like a multifaceted feedback loop. Not always easy to get started, but after they get going, self-sustaining momentum making machines. Like of a runaway snowball.

In today's episode we discuss:

• What is a flywheel? 
• How flywheels turned Amazon and Uber into powerhouses
• The process of creating your very own flywheel 
• The Doom Loop
• Wait, isn't a flywheel the opposite of variation, autonomy and differential learning?  

This might just be the most applicable episode we've released so far. You're definitely going to want a piece of paper and pen for this one!

As always, you can connect with us on:

Instagram: @ridethegrey

Twitter:  @ridethegrey

Email: ridethegrey@gmail.com

Imagine this. Steve Jobs walks into the room and asks you and your team to design the first Apple mouse. Where do you even begin? 

Our guest, Dennis Boyle (a founding partner at IDEO) was  IN THAT ROOM. On today's episode he walks us through the process of design thinking and why it's more aptly called "human centered design". 

While Dennis is definitely experienced when it comes to helping companies design groundbreaking products and services, I wanted to talk to him about:

1. Designing for experience and behavior
2. The role of creativity and iteration in design thinking
3. How a non-designer can apply these principles in their own life
4. Why changing behavior is most effectively done in groups

If you want more, Dennis suggests checking out:

Books:

The Art of Innovation by Tom Kelley

The Ten Faces of Innovation by Tom Kelley

Creative Confidence by Tom Kelley 

Online Tools:

https://www.ideo.org/tools

https://www.ideou.com/

As always, you can contact us at:

ridethegrey@gmail.com

Twitter and IG: @ridethegrey

"If you're not embarrassed by the first version of your product, you've released it too late" - Reid Hoffman. In other words, as an entrepreneur, if you're not constantly evolving, testing and releasing imperfect products, you're probably going to get left behind. 

But what does this mean for us? 

As it turns out, there's a name for the behavior that allows for this constant innovation: the iterative mindset. Today we are talking about what it means to engage in this kind of thinking and how to operate on the edge of failure. 

We also talk about:

• Rewiring human behavior to create lasting change
• Habenula activation and why we are resistant to risk, failure and change
• The Lean Start Up Model
• Using embedded testing and human feedback

How are you innovating or using the Lean Start Up Model in your line of work? Do you consider yourself an entrepreneur? We want to hear from you!!

Listen to Dr. Kyra Bobinet on the Sigma Nutrition Podcast

Reach out to  us:

Via Instagram: @ridethegrey

Via Twitter: @ridethegrey

Via our website: ridethegrey.simplecast.com

Email: ridethegrey@gmail.com