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Matthew Fienup, CEO and Founder of H2Omarkets.com and Executive Director of the Center for Research and Forecasting at California Lutheran University, joins us to discuss his involvement in the development of California water markets. We dive deep into the fascinating history of California water rights and how newly developed fair-trade water markets address critical groundwater scarcity issues. By critically focusing on communication and fair representation for all parties involved, Matthew and his colleagues achieved an astonishing 100% unanimous agreement on the implementation of these water market systems and 80% participation in the market in the first year.

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Brian Iversen, Founder and Managing Partner of Cimbria Capital, joins us to discuss the world of private equity investment in water companies. Strong trepidation towards private investments is a common reaction, but Brian shows us how those fears are often unwarranted. Unlike others who are only in it to make quick money, Cimbria takes a very involved and hands-on approach so that everyone benefits together. By leveraging capital and knowledge from outside the water sector, we can bring vital money and resources to where it is truly needed.

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Jim Good, CEO and Founder of Parkview Advisors, gives us a deep dive into the world of uniting private contractors with public municipal water systems to make water easy and solve the problems in the water utility sector. We learn all about what problems they face, including aging infrastructure, retiring employees with no one to replace them, lack of funding, and of plethora of interspersed utility providers that are run and governed in completely different ways. Jim divulges how private contractors can provide relief in all of these areas, through workers who bring unique experience, perspective, and technology. Jim's extensive background and wisdom in the water world makes him a true water systems whisperer.