How do people decide to attend an event before they ever click a registration page?

In this episode of Rise Above The Noise, ProudMouth CEO Kirk Lowe sits down with Nyle Bayer, CMO of Future Proof, to break down how they’re building momentum ahead of the Future Proof Citywide event in Miami Beach.

This conversation is about how modern marketing works in high-trust industries. People don’t decide when they see the registration page. They decide earlier, while they’re searching, watching, and building familiarity.

Nyle shares how Future Proof is using real conversations and video to drive growth around Citywide and their other events, including:

• Why “trust before the click” is the real conversion layer
• How Future Proof uses video as both community value and demand gen
• Why putting the right voice front and center changes everything
• How to build narrative momentum around an event theme (like AI)

You’ll hear what it takes to build trust before outreach and create visibility that compounds.

It’s a philosophy we believe in deeply at ProudMouth: Real conversations, multiplied with intention, build trust long before the first call.

Listen to the episode, and then visit our Playbook library for insights from top industry leaders like Nyle Bayer.

Connect With Us:

→ ProudMouth

→ LinkedIn: ProudMouth

→ Facebook: ProudMouth

→ YouTube: ProudMouth

Connect With Our Guest:

→ LinkedIn: Nyle Bayer

→ LinkedIn: Future Proof

→ Future Proof

Some voices blend in by following industry norms. While others get heard by translating what they know into stories people already understand.

In this episode of Rise Above The Noise, Drew Boyer (financial planner and author of Hip Hop x Finance) reveals how stories, creativity, and authenticity can turn expertise into influence.

Drew shares how a single conference experience inspired him to merge music and money lessons, why writing a book became a launchpad instead of a finish line, and how relatable storytelling helps clients better understand financial concepts.

This conversation is a reminder that standing out has less to do with volume and more to do with choosing a different way to communicate.

What to expect:

• Why stories create a deeper connection than credentials alone
• How simplifying ideas builds trust with clients and online audiences
• Why leaning into personal passions can unlock new business opportunities
• How compound interest becomes a metaphor for influence and growth

Listen to this episode, and then subscribe to our Playbook library for exclusive access to insights from top industry leaders like Drew Boyer.

Connect With Us:

→ ProudMouth

→ LinkedIn: ProudMouth

→ Facebook: ProudMouth

→ YouTube: ProudMouth

Connect With Our Guest:

→ LinkedIn: Drew Boyer

→ Boyer Financial Group

→ Hip Hop x Finance

→ Sound Returns

Some leaders wait for the perfect moment to share their voice. Others learn to show up, grow on purpose, and trust the path…even when it feels messy.

In this episode of Rise Above The Noise, Andre Young (founder of You Evolving Now) reveals how real leadership starts with influence, clear language, and knowing your vision before you walk into any room.

You’ll hear the simple mindset that helped Andre build confidence, create content that connects, and become a voice people want to follow. This is a conversation packed with practical tips and honest lessons any expert can use to grow their impact.

What to expect:

• Why following the dream matters more than following the path
• How to ask better questions that open real conversations
• The 5-word leadership model that makes influence simple
• How to keep growing even when success feels heavy

Listen to this episode, and then subscribe to our Playbook library for exclusive access to insights from top industry leaders like Andre Young.

Connect With Us:

→ ProudMouth

→ LinkedIn: ProudMouth

→ Facebook: ProudMouth

→ YouTube: ProudMouth

Connect With Our Guest:

→ LinkedIn: Andre Young

→ You Evolving Now, LLC