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Rising Tide Startups

Rising Tide Startups

Written by: Rising Tide
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 Rising Tide Startups is a unique, bi-weekly Business interview podcast, hosting some of today’s most exciting solopreneurs, startups founders and side hustlers from all over the globe.Copyright 2026. All Rights Reserved Careers Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Success
Episodes
  • 10.03 – Giuseppe Sette – Reflexivity

    10.03 – Giuseppe Sette – Reflexivity
    Feb 24 2026
    Sometimes an AI can out-reason a senior analyst in the time it takes to brew coffee. Giuseppe Sette is President and Co-Founder of Reflexivity, an AI-driven investment platform built to bring institutional-grade reasoning to every investor. After managing billions as Co-CIO of Global Macro at Lombard Odier and holding senior roles at Brevan Howard and Davidson Kempner, he saw a structural problem in modern finance: even the most talented analysts were overwhelmed by the scale and speed of market data. That realization led him to build around a core principle he calls Reflexivity, the idea that intelligence must examine its own reasoning. Instead of simply retrieving or summarizing information, the system audits assumptions, models feedback loops, and pressure-tests conclusions before delivering insight. The goal is not just faster answers, but structured reasoning under uncertainty. In this episode, we explore the shift from search tools to true reasoning agents, what it means to build AI that thinks through its own logic, and why personal experience and conviction matter when launching a company in the middle of rapid technological change. Key Takeaways: Prioritize Personal Experience. Build around a problem you have personally faced and understand deeply. Embrace Technological Leverage. Use automation and advanced tools to offload low-level tasks, allowing you to focus on strategy and decision-making. Iterate Through Practical Use. Validate by watching how people use your product in real-world settings, not just in theory. Implement Self-Reflective Systems. Add double-checks and self-audits so efficiency never sacrifices accuracy. Define Clear Methodologies. Technology creates real impact when guided by a clear human framework. Recognize Exponential Shifts. Stay alert to moments when technology fundamentally changes your industry. Those shifts create opportunity. Bridge Generational Approaches. Blend proven traditional methods with modern tools to create an edge. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Giuseppe: LinkedIn: https://www.linkedin.com/in/togglegs/ Reflexivity Website: https://reflexivity.com/en Closing thought: Experiencing a problem firsthand and solving it goes a long way to help you create a venture that succeeds. If you have a professional experience where you felt the pain, that is the best place to start. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2025! Podbrand Media - We specialize in hosting a podcast for your company or brand. Affordable and effective in content creation and lead generation! Go to podbrandmedia.com for more info.
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    34 mins
  • 10.02 – Kevin Prewett – Podbrand Media

    10.02 – Kevin Prewett – Podbrand Media
    Jan 30 2026
    What happens when the longtime hosts steps into the spotlight himself? Kevin Prewett is the host of the Rising Tide Startups podcast and the founder of Podbrand Media. After nearly a decade behind the microphone interviewing hundreds of entrepreneurs, he is stepping into a new chapter. What once lived alongside a long career in nonprofit leadership is now becoming his primary focus, helping founders and businesses use podcasting to build trust and tell real stories. Kevin’s path into podcasting began unexpectedly in January 2018. While working in the nonprofit sector and living across four countries on three continents, he started a podcast simply to stay close to the startup world and ask better questions. That curiosity grew into a viable business when a guest asked him to host their company podcast. Now, as he transitions out of nonprofit leadership, Kevin is doubling down on the work that never stopped pulling him in. In this episode, the roles reverse as guest host Steve Collins steps in as Kevin takes the hot seat. They reflect on Kevin’s transition from nonprofit leadership to entrepreneurship, the lessons learned from years of founder conversations, and the patterns that separate those who push through the dips from those who fade. Key Takeaways: Conversation Beats Scripts. The strongest insights surface when curiosity leads the conversation and follow-up questions replace rigid lists. Consistency Wins Long-Term. Most efforts fade early, but discipline over time is what carries ideas past the initial excitement. Relatability Builds Trust. Lessons land harder when they come from people still close enough to the struggle to feel real. Ideas Need Execution. Creativity only matters when paired with consistent ollow-through and the willingness to iterate. Discipline Outlasts Market Shifts. Long-term success comes less from timing and more from personal discipline. Mentorship Requires Honesty. The most valuable mentors have lived the work and are willing to tell you the truth. Character Scales. Trust, integrity, and reliability quietly shape reputations that grow alongside the business. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Kevin: LinkedIn: https://www.linkedin.com/in/kevin-prewett Podbrand Media: Podbrandmedia.com Closing thought: "You can be consistently disciplined with a bad idea and it won't work. But if you have an idea that has a market and potential, discipline is everything." - Kevin Prewett​ Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Explore https://naviqus.com now to get your business off to a strong start in 2026! Podbrand Media - Have you ever considered starting your own company or brand podcast? Podbrandmedia.com can help. Affordable and effective in content creation and lead generation!
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    29 mins
  • 10.01 – Jesse van Breugel – Authority Figures and Linkedin Expert

    10.01 – Jesse van Breugel – Authority Figures and Linkedin Expert
    Jan 19 2026
    Consistency is Key. Most people spend weeks overthinking their first LinkedIn post, waiting for the perfect idea or brand. Jessie Van Bruegel believes that the approach is backwards. As a content strategist and creator who’s posted daily on LinkedIn for nearly four years, he’s built a business helping experts productize their knowledge into scalable info offerings, backed by purple-branded visuals that are hard to miss. In this episode of Rising Tide Startups, host Kevin Prewett talks with Jessie about quitting a tech unicorn job in Amsterdam during the pandemic and becoming one of LinkedIn’s most recognizable voices. After struggling to monetize on Twitter despite building 10,000 followers, Jessie committed to a 30-day LinkedIn streak in April 2022. He’s still going, and that consistency has helped drive millions in revenue for his clients. Jessie breaks down why the hook matters most, how he separates ideation from creation to keep content sustainable, and why “the things only you can say” will be the differentiator in 2026. He also shares his Monday scheduling routine, his authority-content formula, and what’s behind his lead magnet posts, including how 40% now hit 1,000+ comments. Plus, why he calls himself the “ultimate guinea pig,” testing AI workflows and YouTube growth before teaching what works. Key Takeaways: Say the Things Only You Can Say. Generic content is a commodity. Specificity, personal experience, and a unique perspective create markets where you have no competition. Focus on Inputs, Not Outputs. You can't control views, likes, or shares. You can control how often you post, how deeply you research, and how consistently you show up. Separate Ideation From Creation. Use different parts of your brain for different tasks. Collect ideas continuously, then schedule dedicated time to write and produce. The Hook Is Everything. If the first two lines don't create a curiosity gap, nobody reads the rest. Spend 80% of your effort on the hook and visual. Build Systems, Not Habits. Entrepreneurs aren't content creators—they're business owners. Marketing should be a scheduled task, not an all-day activity. Volume Negates Luck. Compress six months of work into three weeks. Post more, learn faster, and identify what works through rapid iteration. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Jessie: LinkedIn: https://www.linkedin.com/in/jessievanbreugel/ Authority Figures: https://authority-figures.com/ Closing thought: "In 2026, if there's one content lesson I want to give everyone: say the things only you can say. If you remove your name and profile picture from a post and someone else can copy it word-for-word, it's not specific enough." Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2026! Podbrand Media - Have you ever considered starting your own podcast for your company or brand? Podbrandmedia.com can help. Affordable and effective content creation and lead generation!
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    39 mins
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