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Roadmap to Nowhere

Roadmap to Nowhere

Written by: YesAnd
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About this listen

Roadmap to Nowhere is a podcast where product leaders Gustavo Smidt and Chris Wallace explore the chaos of building startups, products, and careers in tech. Each week we dive into AI, product management, entrepreneurship, and innovation—plus stories from the trenches every founder can relate to. Gustavo is the founder of Cloutfit.ai (https://cloutfit.ai/) and OutfitAlliance.com (https://outfitalliance.com/), AI platforms connecting influencers with fashion e-commerce brands. Chris is the founder of YesAnd (https://yesandlearntransformbuild.com/), helping leaders and teams grow through improviYesAnd Economics Leadership Management & Leadership
Episodes
  • Turning Content Into Signups: AI Tools That Deliver
    Oct 2 2025

    In this episode of Roadmap to Nowhere, Gus and Chris unpack the AI tools that actually move the needle. From turning one long recording into dozens of Shorts, to driving influencer signups and replacing clunky BI dashboards with chat-based analytics, this conversation is full of practical takeaways for product managers, founders, and growth leads.


    You’ll learn how to:

    • Clip and schedule Shorts that get discovered

    • Track signups and conversions with lightweight attribution

    • Capture and organize ideas using AI note-taking

    • Build small products that generate long-tail revenue


    We also dive into tools like Opus Clips, Riverside, TikTok Ads, Metabase MCP, Manus, Perplexity Comet, and Suno — and how they fit into a modern creator and startup stack.

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    49 mins
  • 10 Startup Ideas in 1 Episode — You Help Us Choose What to Build
    May 22 2025

    In this episode of Roadmap to Nowhere, Chris, Stu, and Gus pitch 10 completely unplanned startup ideas — from AI-generated greeting cards to emotional dashboards for teams.


    The twist? You get to vote on which one we should actually build next.


    Inside:


    • AI-generated content tools and reporting systems

    • Kids’ art turned into animated videos

    • Backlog grooming, product chaos, and accidental insights

    • Tangible products in a digital world

    • Why audience-first ideas always win



    It’s messy. It’s funny. It might accidentally lead to our next company.


    #StartupIdeas #BuildInPublic #ProductManagement #StartupPodcast #RoadmapToNowhere

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    26 mins
  • Clickbait, AI, and the Harsh Truth About Startup Marketing
    May 19 2025

    In this episode of Roadmap to Nowhere, Chris, Gus, and growth expert Nelio Leone dive into what happens after you build the product—how to actually get people to care.


    They talk:


    • Why “build it and they will come” is a lie

    • How to use AI tools to scale content and automate outreach

    • The good, bad, and useful sides of clickbait

    • Finding niche audiences and leveraging influencers

    • Turning audience pain points into real traction



    If you’re stuck between a finished product and zero users, this one’s for you.

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    1 hr and 2 mins
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