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Rocket Chiropractic Podcast for Chiropractors

Rocket Chiropractic Podcast for Chiropractors

Written by: Dr. Jerry Kennedy
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About this listen

 The Rocket Chiropractic Podcast is a business and marketing podcast created for everyday chiropractors who want simple, honest, and practical advice. Hosted by Dr. Jerry Kennedy, the show provides common-sense, patient-centered strategies that small and solo chiropractic practices can start using right away. Most listeners are chiropractors who are getting started, chiropractors who feel stuck or overwhelmed, or chiropractors who are trying to DIY their own marketing. If you run a micro practice or a small office with little or no staff, this podcast is designed specifically for you. Podcast episodes cover topics like: - Growing a small chiropractic practice - Patient retention and communication - Chiropractic websites and online presence - SEO for chiropractors and Google visibility - Online and offline chiropractic advertising - Common chiropractor struggles and how to overcome them Whether you're a new chiropractor trying to get traction, a frustrated chiropractor looking for clarity, or a hands-on chiropractor who wants to understand marketing without the hype, this podcast will help you simplify growth, reduce stress, and build a patient-centered practice that works. The Rocket Chiropractic Podcast is trusted by chiropractors who want practical advice, realistic expectations, and straightforward business insights. Many chiropractors listen to a few episodes before hiring Rocket Chiro for website or SEO help because the podcast is the easiest way to understand how Jerry thinks and how he helps chiropractors grow. Tune in and start learning strategies you can actually use to move your practice forward. Resources: Free Website/SEO Review: RocketChiro.com/chiropractic-practice-assessment Best Chiropractic Websites: RocketChiro.com/best-chiropractic-websites Chiropractic SEO: RocketChiro.com/chiropractic-seo Coaching for Chiropractors: RocketChiro.com/joinRocket Chiropractic Websites & SEO Alternative & Complementary Medicine Economics Hygiene & Healthy Living Marketing Marketing & Sales
Episodes
  • How Many Reviews Does a Chiropractor Need and Why Does It Matter?

    How Many Reviews Does a Chiropractor Need and Why Does It Matter?
    Jan 20 2026

    Online reviews are one of the most powerful and misunderstood factors in chiropractic marketing.

    In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down how many reviews chiropractors actually need to compete in local search, and why reviews matter far beyond Google Maps rankings.

    If you want more new patients without relying on ads, gimmicks, or sales-heavy marketing, this episode gives you clear benchmarks and practical guidance you can apply immediately.

    What You'll Learn in This Episode

    • Why online reviews impact Google Maps, AI search, and patient trust

    • How reviews influence both visibility and patient decision-making

    • Why reviews matter even for referral-based chiropractic practices

    • The minimum star rating chiropractors should aim to maintain

    • Why negative reviews are not the end of the world

    • How to calculate review benchmarks based on your local market

    • The four review numbers every chiropractor should understand

    • Why review expectations keep rising every year

    • How to make reviews part of your practice culture

    The 4 Review Benchmarks Explained

    Jerry outlines four key numbers chiropractors should track:

    • Entry Point
      About 20% of the median review count in your area. Below this level, reviews may significantly limit your visibility.

    • Fighting Chance (Median)
      The middle review count among chiropractors in your market. Reaching this gives you a realistic opportunity to compete.

    • Dominance Level
      Roughly 3.5 times the median. Practices at this level often have a strong advantage in local search.

    • High Water Mark
      The highest review count in your area. Not a requirement, but useful context when evaluating competition.

    How to Get More Reviews (Without Being Awkward)

    A simple framework that actually works:

    1. Provide great care and communicate well

    2. Make reviews a normal part of your practice

    3. Ask in person, not just digitally

    4. Make it easy with links or QR codes

    5. Be consistent with a repeatable plan

    Most chiropractors who struggle with reviews are missing multiple steps.

    Resources Mentioned

    • Free Chiropractic Website & SEO Review

    • Rocket Chiro

    • NEXT Step Chiropractic Coaching Program

    Final Thought

    The best time to start collecting online reviews was years ago.
    The second-best time is today.

    If this episode helped you, please subscribe, share it with another chiropractor, or leave a review on Apple Podcasts. It helps this small, independent podcast reach more people who want to grow the right way.

    Resources Mentioned:

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
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    21 mins
  • 9 Ways Chiropractors Hurt Their New Patient Conversion

    9 Ways Chiropractors Hurt Their New Patient Conversion
    Jan 6 2026

    In this episode of the Rocket Chiropractic Podcast, I break down nine small but critical mistakes that quietly hurt chiropractic conversion. These are not big marketing failures or SEO problems. They are little things that get in the way once a potential patient has already found you.

    I talk about the difference between being found online and being chosen, and why many chiropractors do not have a traffic problem. They have a choosing problem.

    If people are visiting your website or Google profile but not scheduling, this episode will help you identify what might be standing in the way.

    What We Cover in This Episode

    • Why cluttered chiropractic websites reduce clarity and trust

    • How unclear messaging hurts conversion even with good SEO

    • The importance of real photos and avoiding cold, generic imagery

    • Why responding to reviews matters more than you think

    • How bad responses to negative reviews can actively repel patients

    • Appointment processes that create friction instead of momentum

    • Common problems with online schedulers that cause drop-off

    • Why too many first-visit options overwhelm new patients

    • How salesy language and fake urgency damage long-term trust

    Key Takeaway

    People usually choose what feels easiest, clearest, and safest, not necessarily what is best.

    This episode is about removing unnecessary barriers so choosing you becomes the natural next step.

    Who This Episode Is For

    • Chiropractors getting website traffic but low conversions

    • Practices struggling with online scheduling or inquiries

    • Relationship-centered chiropractors who dislike sales pressure

    • Anyone wondering why patients are not choosing them

    Resources Mentioned:

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
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    22 mins
  • Relationship Marketing vs Sales Marketing in Chiropractic

    Relationship Marketing vs Sales Marketing in Chiropractic
    Dec 15 2025
    In this episode, I go back to one of the original ideas behind Rocket Chiro and what used to be Black Sheep DC: relationship marketing. This topic has been near and dear to me for a long time, and I wanted to revisit it because I think it is especially relevant heading into a new year. A lot of chiropractors are either just getting started, feeling stuck, or reflecting on why their practice does not feel as stable as they want it to be. In my experience, a big part of that comes down to how you think about marketing and growth. Specifically, are you trying to build relationships, or are you just trying to make sales? Why Chiropractic Is a Relationship Business Chiropractic is not a big-ticket, one-time-sale business like real estate or high-end sales. We do not make our money from a single transaction. Chiropractic works much more like a restaurant. Restaurants succeed because they have repeat customers over a long period of time. Some people come in all the time. Some come occasionally. Some only come for special occasions. But when they want that type of food, they go back to the same place. Chiropractic works the same way. If someone comes in, finishes a care plan, and never comes back, that is not a success. That is a broken relationship. The Goal Most Chiropractors Get Wrong I talk through three different goals chiropractors tend to have. The wrong goal is simply "I want new patients." A better goal is "I want new patients who are a good fit for my practice." The best goal is "I want new patients who are a good fit for my practice and who always come to me when they need a chiropractor." That last goal changes everything. It changes how you onboard patients, how you make recommendations, how you follow up, and how you market. Retention Is Not PVA One of my long-standing soapboxes is that real retention is not a PVA number. Real retention is not about how many visits someone averages during a care plan. Real retention is about maintaining the doctor patient relationship over time. If someone sees you ten times over twenty years, but every single time they need a chiropractor they come back to you, that is incredible retention. Retention is about time, trust, and being the default chiropractor in someone's life. Dating for Marriage vs Dating for Sex I use a dating analogy to explain how mindset changes behavior. If you are dating with the intention of a long-term relationship or marriage, you move differently. You listen more. You are more honest. You care about fit. You think long term. If your only goal is to score, none of that matters. The same thing happens in chiropractic. If your only goal is to close a new patient, you will use pressure, scare tactics, and short-term thinking. If your goal is a long-term relationship, your entire approach changes. How a Relationship Mindset Changes Your Practice I walk through several areas where this mindset shows up. Onboarding looks different. You listen more, talk less, and focus on agreement instead of closing. Recommendations and care plans become more flexible, educational, and structured instead of rigid and contract-driven. Follow-up and reactivation feel natural instead of awkward. You check in because you care, not because you are desperate. Marketing shifts from chasing new patients with deals and urgency to building authority, trust, and long-term connection with both new and existing patients. Relationship Marketing and SEO I also talk about how this mindset applies to SEO and online marketing. Short-term SEO tactics rely on fake activity, fake reviews, junk backlinks, and manufactured signals. They can work briefly, but they are unstable and risky. Long-term SEO is relational. It is built on real reviews, real activity, real authority, and consistency over time. Selling to people who trust you is easy. Getting people to trust you is hard. Google works the same way. You do not game a relationship. You build one. The Big Takeaway Relationship marketing is long-term and stable. Sales marketing is short-term and unstable. One compounds. The other burns out. And the final thought I leave you with is this: What you do to get patients is what you have to do to keep them. If you rely on pressure to get people in the door, you will need pressure to keep them. If you build trust to get them, trust is what keeps them coming back. Resources Mentioned: Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
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    36 mins
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