The Rockstar CMO F'in' Marketing Podcast cover art

The Rockstar CMO F'in' Marketing Podcast

The Rockstar CMO F'in' Marketing Podcast

Written by: Rockstar CMO
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About this listen

 Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.© 2026 Rockstar CMO Economics Marketing Marketing & Sales
Episodes
  • The Earned Email, You Are a B2B Service and Caring If It’s Human Episode

    The Earned Email, You Are a B2B Service and Caring If It’s Human Episode
    May 10 2026
    This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f’in’ things that have caught his eye this week. Those things were: Email has become earned, not owned - inspired by an issue of Ann Handley’s newsletter - Email Is Dead, Long Live Email Building a campfire - inspired by Joe Pulizzi’s newsletter - Stop Trying to Build a Community AI disruption of the software industry, at both ends of the scale Getting the creative balance right with AI - inspired by a LinkedIn post by Adriaan Bloem We are all a B2B service providers now Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar. They keep the AI theme going with a discussion of whether people really care if content is AI-generated and how that opinion might be evolving. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week: Email Is Dead, Long Live Email - by Ann Handley Joe Pulizzi’s newsletter - Stop Trying to Build a Community The quadrant of polished content - posted by Adriaan Bloem BBC Sounds - Everything Is Fake - (also available on Apple podcasts) Producers of AI-generated podcasts - Inception Point AI Robert’s podcast: This Old Marketing Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 mins
  • The Jon Miller Predictions and Editing the Mediocre out of AI Episode

    The Jon Miller Predictions and Editing the Mediocre out of AI Episode
    May 2 2026
    This week, former Forrester Research Director, Jeff Clark, is back in the studio with our host Ian Truscott to discuss a predictions post from Jon Miller on the ChiefMartec blog, from back in January. Jon Miller is described as a legend in our industry, the co-founder and original CMO of Marketo, and the former CMO of DemandBase; his opinion is well worth watching. The extensive article that inspired this conversation makes 13 predictions, and, of course, following the show's editorial policy, Ian and Jeff pick 5 that resonate most with them. They discuss: Marketers will begin marketing to agents, not just humans Taste, trust, and accountability will become the antidote to AI slop Composable stacks will be mainstream by 2030, but <20% will adopt in 2026 AI will completely transform legacy SaaS martech - but not in 2026 AI-driven uncertainty will intensify in 2026; preparation is the only answer Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar. They keep the AI theme going with a discussion about an article from The Content Marketing Institute - Good Editing Makes AI Content Memorable - and discuss whether it’s true that editing can make mediocre AI content memorable, following some criticism of this article on LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Robert Rose on LinkedIn Mentioned this week: Jon Miller’s Predictions for B2B Go-To-Market in 2026 – chiefmartec Adriaan Bloem’s LinkedIn post on AI content Keith Smiith's post about using CoPilot for BD Fathertime Bourbon Good Editing Makes AI Content Memorable Robert’s podcast: This Old Marketing Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license Life During Wartime (2003 Remaster) You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    59 mins
  • The Cathy on Personalization and Career Hedging with Robert Episode

    The Cathy on Personalization and Career Hedging with Robert Episode
    Apr 25 2026
    This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - Bear Essentials: You Can’t Personalize What You Don't Understand They discuss: Audience segmentation beyond job titles Building and operationalizing personas The role of AI and content in marketing Customer journey mapping and needs analysis Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat. This week, Ian and Robert discuss Robert’s latest article in his Rose Tinted Glasses column on the Content Marketing Institute blog: The Career Hedge: Why Even Your 'Satisfied' Employees Are Running an Exit Strategy Enjoy! — The Links The people: Ian Truscott on LinkedIn Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bear Essentials: You Can’t Personalize What You Don't Understand The Career Hedge: Why Even Your 'Satisfied' Employees Are Running an Exit Strategy Robert’s podcast: This Old Marketing Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 mins
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