Roggen Frick's Marketing Nightmare
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Roggen Frick's Marketing Nightmare
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Narrated by:
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Written by:
Roggen Frick, CEO of BearIronWorks, shares his marketing nightmare experience, highlighting the challenges of hiring a marketing agency and the importance of defining KPIs. The conversation covers the evolution of his company, the hiring of an agency, contractual challenges, and the discovery of a new approach to marketing.
Takeaways
- Vetting Marketing Agencies
- Defining KPIs
Chapters
- 00:00 The Marketing Nightmare Begins
- 06:17 Hiring the Agency and Setting KPIs
- 12:05 Discovery of a New Approach to Marketing
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