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Rooted Agritourism

Rooted Agritourism

Written by: Liz Fiedler
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About this listen

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.

Whether you're launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you'll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are redefining what it means to grow on your own terms.

From marketing perishable products to navigating burnout, building memberships, and scaling farm income streams—Rooted Agritourism is your weekly companion for building a life and business deeply rooted in purpose, place, and profitability.

Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism

Podcast Instagram: https://www.instagram.com/rootedagritourism/

Business Coaching: https://www.sunnymarymeadowcoaching.com/

Farm Website: www.sunnymarymeadow.com

FarmerstoFlorists: https://www.farmerstoflorists.com/

Farm Instagram: https://www.instagram.com/sunnymarymeadow/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Bloom & Grow LLC
Economics Leadership Management & Leadership
Episodes
  • What 2025 Taught Me About Business, Burnout & Bravery
    Jan 5 2026

    Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273

    In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow in Central Minnesota, reflects on the highs and lows of 2025. She discusses setting measurable goals, navigating challenges, and enduring personal hardships, including infertility and community opposition to her business. Dr. Mergen provides insights into the grit required to build a thriving agritourism venture and announces exciting upcoming projects like the Farmers to Florist app and her soon-to-be-published book. She emphasizes the importance of slow, sustained effort and resilience in achieving long-term success.00:00 Introduction to Rotted Agritourism

    00:19 Reflecting on 2025: Achievements and Challenges

    02:28 Building a Thriving Business: The Journey

    06:46 Overcoming Community Challenges

    08:46 Exciting Plans for 2026

    11:39 Upcoming Goals and Final Thoughts

    Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/

    Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism

    Podcast Instagram: https://www.instagram.com/rootedagritourism/

    Business Coaching: https://www.sunnymarymeadowcoaching.com/

    Farm Website: www.sunnymarymeadow.com

    FarmerstoFlorists: https://www.farmerstoflorists.com/

    Farm Instagram: https://www.instagram.com/sunnymarymeadow/

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852

    Show More Show Less
    13 mins
  • Revolutionizing the Floral Industry with 'Farmers to Florists'
    Dec 17 2025

    Sign up for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-222a1dfe-fee7-469e-8156-8379cc388865

    In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen invites listeners to the 2026 Flower Farmer Forum and introduces a groundbreaking tool for the floral industry — Farmers to Florists. Liz shares the significant challenges faced by flower farmers, florists, and farmer florists, such as planning, inventory management, and efficient communication. She unveils the Farmers to Florists platform designed to address these issues by integrating crop planning, inventory management, and floral recipes into one collaborative system. Listeners are encouraged to join a live webinar on January 6th to see the platform in action and provide valuable feedback. The episode also mentions registration details, the goals of the platform, and how it aims to bring clarity and efficiency to the industry.

    00:00 Welcome and Conference Invitation

    00:50 Introduction to Rooted Agritourism

    01:14 Exciting Industry Announcement

    02:42 The Problem in the Floral Industry

    07:18 The Solution: Farmers to Florist Platform

    09:18 Features of Farmers to Florist

    12:59 Call to Action: Join the Webinar

    15:05 Conclusion and Additional Resources

    Show More Show Less
    16 mins
  • Flowers Bloom Anyway: The Pre-Order of the Book is Available Now
    Dec 9 2025

    Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273

    In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, shares exciting news about her book 'Flowers Bloom Anyway,' now available for presale. She recounts the emotional journey of writing her memoir, from its origins as an angry journal following her husband's sudden death to its transformation into a hopeful narrative about rebuilding life amidst grief. The episode delves into the significance of her farm, Sunny Mary Meadow, in her healing process and highlights the book's broader themes of entrepreneurship, motherhood, and resilience. Listeners are encouraged to pre-order the book through Barnes and Noble to support its launch and ensure wider availability. Dr. Liz also introduces the Bloom Crew, a community supporting the book's promotion. The episode wraps up with heartfelt thanks to the community for their continuous support.

    00:00 Introduction to Rotted Agritourism

    00:24 Exciting News: Book Presale Announcement

    00:50 The Journey of Writing the Book

    03:08 The Role of Sunny Mary Meadow

    05:25 Who the Book is For

    06:57 The Importance of Pre-orders

    08:05 Join the Bloom Crew

    08:45 Conclusion and Gratitude

    09:21 Support and Resources

    Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273

    Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/

    Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism

    Podcast Instagram: https://www.instagram.com/rootedagritourism/

    Business Coaching: https://www.sunnymarymeadowcoaching.com/

    Farm Website: www.sunnymarymeadow.com

    FarmerstoFlorists: https://www.farmerstoflorists.com/

    Farm Instagram: https://www.instagram.com/sunnymarymeadow/

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852

    Show More Show Less
    10 mins
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