On this week’s episode of Period Story, I had the pleasure of speaking to Ruby Raut, a Nepali-born environmentalist and the co-founder and CEO of WUKA, the UK’s first reusable period underwear brand.

In this episode, Ruby shares:

• How she ended up using reusable period products from her very first period
• The impact of the Nepalese practice of chhaupadi and how she felt treated almost like an untouchable
• How menstrual taboos impacted her education and how she was able to go on to gain a degree in environmental sciences
• Why having access to clean toilets and water can impact your experience of menstruation
• The impact of single use menstrual products in the UK - over 200,000 tons of disposable tampons and pads are sent to UK landfills each year
• How using one pair of period underwear replaces 196 pads or tampons going to the landfill
• Why Wuka supports grassroots sports and how they got 6,000 girls into sports in 2025
• And of course, the story of her first period

Ruby says that when we talk to young people about periods in a way that is accessible to them, we take the embarrassment out of these conversations.

Thank you, Ruby!

Get in touch with Ruby:

Website

Instagram

TikTok

A transcript is available on www.periodstorypod.com

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