DISCLAIMER: This episode was recorded in February 2026.

David Pembroke sits down with Herbert Mensah, President of Rugby Africa and a member of the World Rugby Executive Board, to talk about what it really takes to grow the game across a continent of 1.4 billion people. From picking up a rugby ball in England in 1966 to playing for Saracens and then being pulled into rugby administration in Ghana, Mensah lays out the hard truth: Africa’s total annual competition budget is just 675,000 pounds. He explains the push to unlock government backing, why South Africa and France matter for pathways and pre-match opportunities, and how Sevens and the Olympics shape the future. The chat also zooms out to the global game: revenue pressure post-COVID, the high-stakes plan for USA 2031, and why rugby must package itself smarter without losing what makes it special. Eddie Jones and Ewen McKenzie are mentioned by David at the close.

Also in this episode:

● Herbert Mensah’s first rugby memories in England

● Saracens, injury, and the shift into rugby administration

● The Max Brito tour and rugby’s unlikely Accra crowd

● Rugby Africa’s 675,000 pounds budget reality check

● Olympics and Sevens: Africa’s travel and cost challenges

● World Rugby’s USA 2031 gamble and revenue debate

PLUS: How rugby balances tradition with business reality, from Africa to the Executive Board.

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Rugby Unity turns the spotlight on a hard truth: in Victoria, rugby union is fighting for oxygen while AFL and the Melbourne Storm keep winning hearts, crowds and talent. David Pembroke, Eddie Jones and Ewen McKenzie unpack what the AFL gets right (simple product, relentless promotion, tradition with modern polish) and why rugby is slipping, from missing pathways post-Rebels to a lack of media cut-through. The chat rolls into Super Rugby uncertainty, Moana Pasifika’s financial worries, and what rugby “owes” the Pacific as the NRL builds academies and pathways with real cash behind them. There’s still hope in the grassroots, with Eddie’s Japan Under 23s tour and strong club rugby energy, plus sharp takes on referee communication, Retallick’s longevity, and promotion and relegation for the Nations Cup and the Premiership. The episode finishes with a look at the Women’s Six Nations momentum and what rugby must do before 2027.

Also in this episode:

● Why AFL pulls 95,000 on a Thursday night

● Rugby union’s visibility problem in Victoria’s media market

● Melbourne Storm pathways hoovering up Pasifika talent

● Super Rugby future: domestic comps then best-on-best

● Referees explaining laws: better flow or inconsistency?

● Women’s Six Nations crowds surge and fan connection grows

PLUS: The panel debates how rugby markets itself, builds tribalism, and competes for young talent before the 2027 Rugby World Cup.

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Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇

https://tinyurl.com/rugbyunityquestions 👈👈

👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack

📧 Get in touch: info@rugbyunity.com.au

Thanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.

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Hosted on Acast. See acast.com/privacy for more information.

David Pembroke and Ewen McKenzie unpack a huge week for the global game, starting with the remarkable rise of women’s rugby after England drew more than 77,000 fans at Twickenham in the opening round of the Women’s Six Nations. From there, the conversation widens into a bigger question: what does rugby need to do now to secure its long-term future?

They look at the value of proper tournament structures, the momentum building around the Pacific Four and Women’s Six Nations, and why the women’s calendar may actually be closer to a true global season than the men’s game. There is also a close look at the new World Rugby Nations Cup, why it matters for emerging nations, and how regular international competition can drive both performance and commercial growth.

The episode also explores the return of long-form touring, the appeal of rugby’s travelling culture, the growing credibility of second-tier nations, and what it all says about the shape of the game in the lead-up to the 2027 and 2029 World Cups. Add in European quarter-final drama, Super Rugby refereeing flashpoints, and debate around All Blacks selection, and this becomes a broad conversation about where rugby is heading and how it can grow from here.

Also in this episode:

● England’s huge Women’s Six Nations crowd and what it signals for the game

● Pacific Four results and the growth of women’s international rugby

● Why tournament structure is key to rugby’s long-term prosperity

● The World Rugby Nations Cup and new opportunities for emerging nations

● Touring tradition, global calendars, and what rugby still does better than any sport

● European quarter-finals, Super Rugby talking points, and All Blacks selection debate

SIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈

Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇

https://tinyurl.com/rugbyunityquestions 👈👈

👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack

📧 Get in touch: info@rugbyunity.com.au

Thanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.

TikTok | Instagram | YouTube

Hosted on Acast. See acast.com/privacy for more information.