What happens when a hard-charging veteran-entrepreneur sits down with a leadership coach who helps founders get out of their own way? Sparks—and breakthroughs. In this conversation, host Joey Griffith and guest Annie Yatch (North Star Leadership) dig into the difference between leadership and management, why culture is just “observable actions,” and how many entrepreneurs get trapped in rules (not just boundaries). Joey opens up about faith, fatherhood, nerve pain, insomnia, and counseling—and Annie shares how reconnecting head and heart can make leaders more magnetic, scalable, and sane.

What You’ll Hear

🟤Leader vs. Manager vs. Follower—and why most founders get stuck in the wrong role

🟤Military mindset & business: contingency planning, closing loops, and building a real brotherhood at work

🟤Culture that performs: taking care of your people, eliminating micromanagement, and designing team ownership

🟤Trauma patterns at the top: how the CEO’s unhealed stuff echoes through the org

🟤Rules vs. Boundaries: Joey’s on-air breakthrough that reframes connection and communication

🟤Men’s mental health: therapy, the “3am phone call,” and giving/receiving respect at home

🟤Faith & resilience: Joey’s life-shifting story and the discipline of choosing peace over chaos

Annie Yatch Links:

IG: @northstarleadership.annie

Site: northstarleadershipschool.com

(Annie answers audience questions with short videos—DM her your leadership or culture roadblock.)

Call to Action

If this episode hit a nerve, subscribe, leave a review, and share it with a leader who needs a brotherhood. Support the mission by following, rating, and sending this to your team chat. We’ve got your six.

Hashtags

#RuggedAndRuthless #JoeyGriffith #AnnieYatch #Leadership #MilitaryMindset #MensMentalHealth #Entrepreneurship #TeamCulture #TraumaInformedLeadership #FaithInBusiness #Veterans #COO #BusinessGrowth #SelfLeadership #Brotherhood #Management #Podcast

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A Journey of Courage and Connection

Join Joey Griffith in this heartfelt episode of "Rugged and Ruthless," where we dive deep into the stories that shape us. This week, Joey sits down with his little duckling, Christian, to explore the bonds of family, the thrill of adventure, and the lessons learned from life's rugged paths. From the playful banter about Fortnite and Call of Duty to the dreams of playing for the Blues, this episode is a testament to the power of dreams and the strength of family ties.

Feel the warmth of shared laughter and the inspiration of youthful dreams as Joey and Christian navigate through topics that resonate with every listener. Whether it's the courage to face fears or the joy of simple moments, this episode promises to leave you both entertained and inspired.

🎮Emotional Hooks:

- Discover the heartwarming dynamic between Joey and his son, Christian.

- Relive the innocence of childhood dreams and the courage to pursue them.

- Experience the raw and unfiltered conversations that make this podcast a must-listen.

🎮Call to Action:

Don't miss out on future episodes filled with more inspiring stories and engaging conversations. Subscribe to "Rugged and Ruthless" on YouTube, and join our community of listeners who believe in living life to the fullest. Support our mission by sharing this episode and following us on social media. Let's keep the conversation going!

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In today's fast-paced world, facing challenges head-on is crucial for personal development and resilience. The Rugged and Ruthless podcast delves into the importance of tackling life's difficulties and the role of community in overcoming them.

🌲 The Power of Community

- Shared Struggles: Everyone faces challenges, whether mental, physical, or emotional. Recognizing that you're not alone can significantly boost your resilience.

- Support Systems: Building a community around shared experiences can enhance success rates and provide much-needed support.

🌲 Overcoming Personal Challenges

- Facing Inner Demons: Confronting personal fears and insecurities is a recurring theme. The podcast emphasizes the importance of self-reflection and personal growth.

- Persistence and Resilience: The journey to personal growth is fraught with setbacks. However, persistence in the face of failure is what truly defines success.

🌲 Practical Steps for Personal Growth

- Setting Goals: Establishing clear objectives and taking actionable steps towards them is vital. This includes self-assessment and continuous improvement.

- Learning from Failure: Failure is not the end but a stepping stone to success. Embracing failure as a learning opportunity is crucial.

🌲Conclusion

The Rugged and Ruthless podcast serves as a reminder that life's challenges are opportunities for growth. By fostering a supportive community and embracing personal challenges, individuals can achieve remarkable personal development and resilience.

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Join host Joey Griffith and special guest Scott Schuessler, owner of Adventure Unknown, on this episode of Rugged and Ruthless podcast. They dive into thrilling hunting adventures from Alaska to Africa. Discover why hunting is more than just a sport.

Hunting is not just a sport; it's a passion that brings people together, offering an escape into nature's wild embrace.

🎯Alaska Hunts:

Host Joey and Scott kick off the podcast with tales of challenging hunts in Alaska, where the rugged terrain tests even the most seasoned hunters. They share their experiences of bear hunting, highlighting the mental and physical preparation required for such expeditions.

🎯Exotic Tastes:

The conversation takes a culinary turn as Joey and Scott discuss their favorite exotic meats, including rattlesnake and gator tail. These unique flavors add an adventurous twist to their hunting stories.

🎯The Allure of Argentina:

Joey and Scott express their excitement for hunting in Argentina, a destination known for its vibrant hunting culture. They discuss the camaraderie and joy of sharing these experiences with fellow hunters.

🎯African Safaris:

Africa offers a unique hunting experience, combining adventure with conservation efforts. Joey and Scott highlight trips to Africa, where hunters not only enjoy the thrill of the chase but also contribute to local communities by donating meat.

🎯Why Hunting is Addictive:

The podcast delves into why hunting is so addictive. It's not just about the hunt; it's about the stories, the camaraderie, and the connection with nature. Joey and Scott describe the transformative journey from novice to enthusiast.

🎯Join the Adventure:

For those interested in joining the hunting community, Joey and Scott encourage listeners to explore Adventure Unknown, a hub for hunters to connect and share their experiences. Whether you're a seasoned hunter or a curious beginner, there's a place for you in this vibrant community!

https://adventure-unknown.com/

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In this powerful and brutally honest episode, Joey is joined by Corey Schonhorst for a candid ride-along where nothing is off limits. What starts as a casual catch-up quickly turns into a deep dive into Joey's personal journey through depression, self-destruction, and ultimately—a spiritual and emotional turning point.

Together, they talk through:

🔹 Hitting rock bottom and losing yourself

🔹 Walking away from toxic validation

🔹 Faith, fatherhood, and finding purpose

🔹 The dark side of putting on a brave face

🔹 Counseling, change, and coming home to yourself

Joey doesn’t hold back as he shares how November 12th marked a crossroads in his life—and what it meant to choose healing, even if it meant losing everything else.

If you’ve ever felt lost, overwhelmed, or like you're faking your way through life, this one’s for you.

📣 Follow Rugged & Ruthless:

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📍 Subscribe for weekly raw conversations on life, struggle, purpose & more

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